Take Your Promotions to the Next Level with Digital!
Digital Marketing Services admin
PROMOTE YOUR HEALTH CLUB ONLINE
and Optimize Your Traditional Advertising with Digital Marketing
Engage Potential Members Online and Increase Brand Awareness
Get Found by People who are Searching for a Health Club
Increase the Response Rate and Effectiveness of Traditional Media
Attract new members to your club and expand awareness through a targeted digital marketing strategy. Digital marketing gives you the opportunity to get your promotions in front of customers and track the results with advanced metrics and reporting. When coordinated with a targeted direct mail campaign, a digital marketing strategy can take your promotion beyond the mailbox and follow potential members throughout their entire online experience from device to device.
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Why Does Your Health Club Need a Digital Marketing Strategy?
It’s very simple. You need digital to stay competitive. Without a digital marketing strategy your health club will miss opportunities and lose business. Most likely, an increasing proportion of your target market are using digital technology to research health clubs and fitness programs in your area. If you do not have an organized strategy on how to get in front of web searchers and convert them into members, you are losing out on a potentially huge revenue source. At Members Today, we will create a digital marketing strategy laser focused to your target demographic that delivers new leads at the highest possible ROI.
Our Digital Marketing Services Include:
Often the very first encounter a potential new member has with health your club is via Google online search results. Having a compelling text ad that is relevant to searchers is a crucial tool that will help you stand out and get increased clicks to your website. With a Pay Per Click text ad campaign, it is easy to control your budget as you only pay if your ad is clicked on! All PPC Ad Campaigns include detailed monthly reporting so you can track your results and your ROI.
Reach people after they have interacted with your health club! Remarketing ads are a powerful tool to drive sales and promote brand awareness. Remarketing ads follow web searchers throughout the internet, displaying your promotion throughout websites that are part of the Google display network. Also, the ads have the potential to follow potential new members from device to device! Also with remarketing ads, you only pay if your ad is clicked on!
Reach the correct demographic with highly targeted Facebook ads. Facebook ads have powerful filters that give you the ability to choose the type of people you want to reach with your promotion. Options include targeting prospects by location, age, interests, and more. Also, using the Facebook pixel, we can create ads that will show up in the news feed of anyone that has interacted with your website, and follow them throughout Facebook.
Stay top of mind with existing members and win back former members with email marketing promotions. Send newsletters, design eye-catching promo campaigns, and keep members informed about the latest events and news. Create a personal connection with your members by sending out “welcome new member emails” as well as “birthday” and “anniversary” emails. Email marketing campaigns are a great way to keep your members engaged.