Fitness direct mail

Direct Mail OFFERS…

 Better Brand and Offer Recall

Consumers who received direct mail advertisements
were able to recall 75% of the time, compared to 44%
for digital ads. *

Higher Response Rate

Direct mail generates a MUCH HIGHER average response rate of .5 to 1%.  Social Media, Email, and Internet Display ads only have an average response rate of .02 to .1%. **

Quicker Response Time

79% of consumers are likely to act on direct mail immediately, versus 45% with email.*****

Higher Read Rate

79% percent of households at least scan their direct mail daily and 55% report they read their entire direct-mail daily.  Most people do not sort through their individual emails daily. Usually they select all and delete. ***

A More Personal Connection

Direct mail connects on a personal level, generating a 1 on 1 relationship without noisy distractions. Digital viewers are busy and inundated with competing notifications from email, social media, and display ads.****

Sources: *True Impact Marketing , **Direct Mail Marketing Association, ***campaignsandelections.com, ****entrepreneur.com, *****dmnews.com