Does your club’s advertising follow prospects all over the internet on all devices? If it does not, then you are missing out on great opportunities to generate new leads. Retargeting is a very effective way to increase online memberships, website conversion rates and ROI. Retargeting works because it targets past website visitors who are now familiar with your health club’s brand, which qualifies them as being more likely to become members or complete some other action of value on our website.
The Members Today Retargeting Program focuses on two networks to get online member conversions: