The Health Club Marketing Experts

The Health Club industry has been facing new and unique challenges since the early 2020. But facing these challenges also creates opportunity for smart, growth minded health club owners. More than ever, it has become increasingly important to have a strong fitness marketing strategy.

A good marketing strategy for health clubs and fitness centers includes:

1. Be active on social media. Stay in communication with existing club members as well as answer questions that any new prospects may have.
2. Have a Digital marketing strategy that will get you ranking high in local web searches on Google. This includes Pay per click search ads and ppc display ads.
3. Identify and target high performing mailing routes around your health club and saturate them with a fitness direct mail promotion.
4. Use a sophisticated, yet easy to understand fitness marketing and analytics tracking system for all of your health club marketing that will enable to you to understand how your marketing dollars are performing.

Absolutely. Health Club Direct Mail has still proven proven to have a higher response rate than social media and ppc ads. The key is to identify which routes are most densely packed with prospects that are most likely to respond to you fitness promotion. These are identified as the hottest routes around your health club. When used in conjunction with your digital marketing, fitness direct mail can also have a very positive effect on online conversion rates and ROI.

This is the big question, and there is not an easy answer as results often differ from market to market. In most markets, direct mail has a higher average response rate and read rate, but fitness digital marketing has key advantages such as flexible budgets and flexible audience targeting. Most successful fitness industry and health club operators understand the the need for a balanced marketing mix of both direct mail and digital marketing. Fitness marketing has become more competitive than ever, and it has never been more important to make sure that your advertising is reaching all possible channels.

Though Facebook membership and conversion rates from Facebook ads have seen a downward trend since 2019, Facebook is still a valuable channel to give your fitness center great exposure in your local community. Facebook has sophisticated audience profiling that will enable you have your digital ads exclusively shown to a tightly targeted audience around your club. So although you may not see a high conversion rate from your fitness ads on Facebook, Facebook ads still important to your fitness marketing as they are a way great way to reach local residents, and often show up as an important touch point in the conversion life cycle.