Get More Leads

and Attract New Members with Industry Leading Fitness Promotions

Fitness Marketing Agency

Digital & Print Marketing for the Fitness Industry

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Get New Members and KEEP THEM with our Fitness Marketing Solutions

Fitness Digital Advertising

Generate continuous leads and extend your local brand exposure with highly targeted digital ads

Local SEO for Fitness

Get Found and dominate your local market by staying at the top of page on local search engine results.

Fitness
Direct Mail

Target local residents, generate leads, and greatly enhance your digital marketing with direct mail!

No Long-Term Contracts!

Unlike the other agencies in fitness marketing, we do not require or clients to sign restrictive, long-term agreements.

Why Do Some of the Top Health Clubs Trust Members Today for Their Fitness Marketing?

happy people in gym

Proven Expertise in Fitness Marketing

At Members Today, we specialize in helping health clubs grow their memberships and retain loyal clients. With years of experience in fitness marketing, we understand the unique challenges the industry faces. Whether it’s promoting new classes or targeting the right audience for memberships, our tailored strategies ensure results. We work with gyms of all sizes, from boutique studios to nationwide chains, delivering campaigns that connect and convert.

goole ads

Comprehensive Marketing Solutions

Health clubs trust us because we cover every aspect of marketing. Our services range from direct mail campaigns that reach your local community to robust digital marketing efforts like SEO and PPC advertising. This end-to-end approach saves you time and ensures consistency across all channels. Plus, our team stays ahead of the latest marketing trends, so your club always has a competitive edge. You get a full-service experience designed for success.

fitness class

Results-Driven Campaigns

We measure success by the numbers that matter to you: new members, increased revenue, and reduced churn. Every campaign we design is backed by data and optimized for performance. From keyword research in SEO to split-testing PPC ads, we fine-tune every detail to deliver measurable results. That’s why health clubs that partner with Members Today see consistent growth in their memberships and their bottom line.

woman lifting weights

Personalized Support

Unlike one-size-fits-all solutions, we take time to understand your club’s unique goals and challenges. Our team collaborates with you to craft fitness marketing strategies that reflect your brand and appeal to your target audience. We’re not just marketers; we’re partners invested in your success. With ongoing support and transparent communication, we’re with you every step of the way.

6 Fitness Marketing Strategies to Get Members

Build a Strong Online Presence

A strong online presence is essential for health clubs looking to attract new members. Start with a user-friendly website that showcases your services, pricing, and class schedules. Next, invest in SEO to ensure your club ranks high on search engines when potential members look for fitness options near them. Highlight testimonials and success stories on your site to build trust. Finally, ensure your social media platforms are active and engaging with posts about promotions, events, and tips.

Leverage Direct Mail Campaigns

Direct mail isn’t dead—it’s evolving. Sending beautifully designed postcards or flyers directly to your target audience can cut through digital noise. Use this strategy to promote grand openings, special discounts, or seasonal membership deals. Personalized offers make direct mail campaigns even more effective. Combine this with digital marketing efforts to create a seamless experience that boosts engagement.

Invest in PPC Advertising

PPC advertising is one of the fastest ways to reach people searching for fitness solutions. Platforms like Google Ads and social media let you target specific demographics, interests, and locations. With PPC, you only pay for results, making it a cost-effective option for gyms of all sizes. Focus on creating compelling ad copy and visuals to capture attention. Track performance closely to optimize your campaigns and maximize ROI.

Host Community Events

Community events are a great way to build relationships and attract potential members. Host free classes, fitness challenges, or open-house days to invite locals into your facility. These events showcase your offerings and allow people to experience your services without committing upfront. Promote these events through direct mail, social media, and email marketing to ensure a strong turnout.

Optimize for Local SEO

Local SEO is critical for health clubs that rely on members from nearby areas. Make sure your business is listed on Google My Business with accurate information about your location, hours, and services. Encourage satisfied members to leave reviews online, as they can significantly boost your visibility. Use localized keywords in your content to rank higher for searches like “gyms near me” or “fitness classes in [your city].” This strategy ensures you’re the first choice for nearby fitness seekers.

Create Member Referral Programs

Word-of-mouth is one of the most powerful tools in fitness marketing. Encourage your current members to refer friends and family by offering incentives like discounts, free classes, or merchandise. Referral programs not only bring in new members but also strengthen your community. Promote these programs through email campaigns, social media, and in-person interactions. Make it easy for members to share their referral links or codes for maximum participation.

As a fitness club owner, we know that it boils down to 4 important questions:

Who can get you the most leads?

Who can get your phone ringing?

Who can help you keep members longer?

Who can do it most cost effectively?

Members Today is the Fitness Marketing Answer!

Members Today has worked with many of the most successful operators in the fitness industry to provide fitness marketing solutions that work. From digital marketing to print marketing, our industry tested promotions have been proven to bring in quality leads with the best ROI in the business.  We know what works because we know the fitness industry better than our competition! Our staff of marketing experts all have an extensive background in the fitness industry working with and for some of the most prominent brands in US. Our professional consultants will work with you to devise the best strategy to fill your club and keep it filled.

Since 2006, Members Today has been an industry leader in developing print, fitness direct mail and fitness digital marketing strategies for gyms, health clubs, and fitness studios. We are a full service solution to your fitness marketing needs. Our digital marketing services include Google PPC advertising, social media advertising, as well as highly effective Local Search SEO plans that will help your club dominate on a local level. We are also your one stop shop for all of your fitness print marketing needs, from direct mail to signage and POS material.

health club marketing

We Offer a Full Menu of Effective and Affordable Fitness Marketing Solutions!

Online Marketing & Digital Ad Campaigns

Local Search Engine Optimization (SEO)

Print Advertising and Direct Mail Solutions

woman treadmill
5 star ratings

The Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. 

– Justin Fouse

Three Essential Fitness Marketing Principles

gym members

Understand Your Audience

Fitness marketing starts with truly knowing your audience. Are they busy professionals, parents, or fitness enthusiasts? Each group has unique goals and challenges. Tailoring your message to resonate with their needs makes all the difference. For example, busy professionals might prioritize convenience and flexible scheduling, while parents may look for family-friendly options. By identifying what matters to them, you can create campaigns that feel personal and authentic, building stronger connections that lead to lasting memberships.

digital marketing data

Be Consistent Across Channels

Consistency is key when it comes to fitness marketing. Your branding, messaging, and tone should feel cohesive, whether it’s on social media, your website, or in a direct mail campaign. When potential members see a unified message, it builds trust and reinforces your gym’s identity. This doesn’t mean posting the same content everywhere—instead, adapt your message for each platform while keeping the core brand consistent. Think of it as creating a conversation that continues seamlessly, no matter where someone interacts with your brand.

fitness personal trainer

Focus on Value, Not Just Features

It’s easy to list features like state-of-the-art equipment or a variety of classes, but members today want to know how those features add value to their lives. Highlight the benefits they’ll experience, like achieving fitness goals faster, building confidence, or joining a supportive community. Value-driven messaging goes beyond the surface to connect emotionally with potential members. For instance, instead of saying, “We have the latest treadmills,” you might say, “Run towards your goals on the newest equipment designed for peak performance.” Focusing on value turns interest into action.

You Could be Our Next Fitness Marketing Success Story!

Take a Look at What Our Clients are Saying….

“Great response! This card was the best advertisement we have ever done. Still getting calls 6 weeks after the cards went out.”
health club owner
Tim
GM
“We’ve had a very good month so far. We are currently at 74 memberships…should close out at 80 or above. I’m pleased..”
health club owner
Lisa
GM
“January was great! We got at least 50 sales from the post card and then I stopped counting!”
health club manager
Alicia
Owner

Fitness Marketing FAQ

SEO is the process of making your website more visible to search engines. Over 80% of consumers now research a local company on the internet, so it has become more important than ever to make sure that your health club is not only visible to search engines, but that it ranks high on search engines for key search terms. SEO has become one of the most important elements of fitness marketing.

Pay-per-click (PPC) ads are a great way to drive traffic to your website and landing pages and are an important piece of the fitness digital marketing puzzle. PPC ads for fitness in particular can be more costly than other types of fitness marketing, but the return can be well worth the investment. PPC ads have almost immediate visibility, so you can get a campaign up and running quickly. Another advantage of PPC ads it the ability to track your ads in real time. The detailed levels of ad tracking will paint a clear picture of who your viewers are, which includes demographic and profiling data.

Social media marketing offers your health club the opportunity to have conversations with existing members, as well as reach out and answer questions from new prospects. Social media marketing is not a get rich quick scheme by any stretch of the imagination, rather it is a platform to build and nurture relationships. Also, advertising and staying active on social media platforms such as instagram and facebook will provide our your brand with greater visibility in your local market.

With so much competition online, it is becoming increasingly difficult to make meaningful connections with consumers via fitness digital marketing ads. With that in mind, most successful fitness owners and health club operators have turned back to targeted fitness direct mail to fill the gap and penetrate the areas of the local market where digital advertising has failed. Recent market studies that pitting direct mail marketing against digital marketing shows that direct mail is easier to understand and more memorable than digital media. Also, direct Mail advertisements require 21% less cognitive effort to process and can be far more persuasive than digital media. This data, coupled with high conversion rate of direct underlines the importance of not abandoning direct mail for your health club.

Conversion optimization of your website and Landing pages is one of the most essential elements of any successful fitness digital marketing strategy and can even effect the success of a health club direct mail campaign. While using strategies to drive traffic to your website, you want to make sure that you turn that traffic into leads. Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. Conversions could include many values such as; calling the health club, a contact form, signing up online, etc..

Online marketing can be a powerful asset for health clubs. With more and more people using the internet to find information about gyms, it is essential for health clubs to have a strong online presence. Online marketing can help health clubs reach a larger audience and draw in potential customers. It can also help them build a positive reputation and establish themselves as an authority in the fitness industry. With the right strategy, health clubs can use online marketing to increase brand awareness and drive sales. This could include activities such as content marketing, social media advertising, search engine optimization and email campaigns. For health clubs looking to grow their business, online marketing can be an effective tool.

Marketing group fitness classes can be a challenge, but there are a few key steps you can take to ensure success. First, you should create a website or social media page for your classes. This will allow potential customers to find out more about your classes and get in touch with you. Next, you should reach out to local fitness clubs or gyms and offer them your classes. You can also use online advertising and search engine optimization to increase visibility. Finally, you should use word-of-mouth marketing to spread the word about your classes. Offer discounts or free classes to existing customers who refer their friends, and make sure you stay in contact with your customers through email and social media. With the right marketing strategies, you can make sure your group fitness classes get the attention they deserve.

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