Get More Leads

and Attract New Members with Industry Leading Fitness Promotions

Fitness Marketing Solutions

Digital & Print Marketing for the Fitness Industry

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Marketing Assessment:

Get New Members and KEEP THEM with our Fitness Marketing Solutions

Digital Advertising

Generate continuous leads and extend your local brand exposure with highly targeted digital ads

Local SEO

Get Found and dominate your local market by staying at the top of page on local search engine results.

Direct Mail

Target local residents, generate leads, and greatly enhance your digital marketing with direct mail!

No Long-Term Contracts!

Unlike the other agencies in fitness marketing, we do not require or clients to sign restrictive, long-term agreements.

As a fitness club owner, we know that it boils down to 4 important questions:

Who can get you the most leads?

Who can get your phone ringing?

Who can help you keep members longer?

Who can do it most cost effectively?

Members Today is the Fitness Marketing Answer!

Members Today has worked with many of the most successful operators in the fitness industry to provide fitness marketing solutions that work. From digital marketing to print marketing, our industry tested promotions have been proven to bring in quality leads with the best ROI in the business.  We know what works because we know the fitness industry better than our competition! Our staff of marketing experts all have an extensive background in the fitness industry working with and for some of the most prominent brands in US. Our professional consultants will work with you to devise the best strategy to fill your club and keep it filled.

health club marketing

Why do so many trust Members Today for their Health Club & Fitness Marketing?

Specialization & Superior Knowledge!

Unlike other direct mail companies, we specialize in advertising for the health and fitness industry. We are extremely knowledgeable about your industry and your promotional needs. We have a dedicated team of professionals that watch your job at every stage of the process. Whether it’s choosing your mailing routes, crafting your promotion, designing the graphics, printing, or scheduling your mail, we’ve got an expert for it. And, most importantly, our direct mail promotions get results!

Promotions That Work!

We offer time tested postcard designs. We know the designs work, because they’ve already been tested in the field and have brought results. All of the designs on our web site have been massaged and tweaked to maximize response, based on feedback from actual consumers. As a fitness club owner you don’t have to take the risks associated with creating the promotion and artwork from scratch yourself. We’ve done all the heavy lifting for you.

Partnership!

Partnership: While our competition sees you as just a client, we see you as a partner. We don’t just mail ads for you. We put every effort forward to make your company a success, including free consulting on promotional strategies, how to handle leads, sales and closing techniques, best practices, pricing strategies, and much more.

Since 2006, Members Today has been an industry leader in developing print, fitness direct mail and fitness digital marketing strategies for gyms, health clubs, and fitness studios. We are a full service solution to your fitness marketing needs. Our digital marketing services include Google PPC advertising, social media advertising, as well as highly effective Local Search SEO plans that will help your club dominate on a local level. We are also your one stop shop for all of your fitness print marketing needs, from direct mail to signage and POS material.

We Offer a Full Menu of Effective and Affordable Fitness Marketing Solutions!

Online Marketing & Digital Ad Campaigns

Local Search Engine Optimation (SEO)

Print Advertising and Direct Mail Solutions

5 star ratings

The Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. 

– Justin Fouse

You Could be Our Next Fitness Marketing Success Story!

Take a Look at What Our Clients are Saying….

“Great response! This card was the best advertisement we have ever done. Still getting calls 6 weeks after the cards went out.”
health club owner
Tim
GM
“We’ve had a very good month so far. We are currently at 74 memberships…should close out at 80 or above. I’m pleased..”
health club owner
Lisa
GM
“January was great! We got at least 50 sales from the post card and then I stopped counting!”
health club manager
Alicia
Owner
Middleburg Martial Arts
Middleburg Martial Arts
2020-10-21
Great marketing material! Thank you !
Sandra Gibson
Sandra Gibson
2020-10-21
Absolutely superb business, Great people. excellent results
Betty Landis
Betty Landis
2020-10-21
I have been working with Members Today for the past 2 years and they have nailed our mailer every month. I give them our idea/thoughts and they take it to the next level. Always professional and helpful.
Dennis Holcom
Dennis Holcom
2020-10-21
Amazing customer service. Members Today always delivers.
SWAT5544
SWAT5544
2020-10-21
They have always been very accommodating and responsive. Would definitely recommend.
Gary Mirsky
Gary Mirsky
2020-10-21
As a an owner of Emerald Coast Fitness, Two Golds Gyms on the Gulf Coast of Florida and founder and CEO of Proclub Management Group, I have worked with Members Today for over ten years and have always made them a cornerstone when developing and executing my month and annual marketing plans. The are a dream to work with and unlike many other marketing companies they are ultra responsive and professional. Love these guys and would highly recommend.
Sunrise Taekwondo
Sunrise Taekwondo
2020-10-21
We have used Member's today for as long as I can remember, at least 9 years now. Their product is professional, their staff follow up with us and always check in to see how we are. I have never had an issue with our mailers or timing, they even manage to get things out last minute when I've waited too long! You won't regret working with them.
Mike Prosnick
Mike Prosnick
2020-10-20
Members Today has a TEAM of professionals that know the market and help you GROW the business as a partner not just a vendor. JAM!
Justin Fouse
Justin Fouse
2020-10-20
Adam and the Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. Not only have I received excellent service over the years with Members Today but I have built some great friendships. Give them a shot and you won't ever leave!
Christin Toll
Christin Toll
2020-10-20
We have worked with Member's Today for many years and they have always done great work at a great price for us!

Fitness Marketing FAQ

SEO is the process of making your website more visible to search engines. Over 80% of consumers now research a local company on the internet, so it has become more important than ever to make sure that your health club is not only visible to search engines, but that it ranks high on search engines for key search terms. SEO has become one of the most important elements of fitness marketing.

Pay-per-click (PPC) ads are a great way to drive traffic to your website and landing pages and are an important piece of the fitness digital marketing puzzle. PPC ads for fitness in particular can be more costly than other types of fitness marketing, but the return can be well worth the investment. PPC ads have almost immediate visibility, so you can get a campaign up and running quickly. Another advantage of PPC ads it the ability to track your ads in real time. The detailed levels of ad tracking will paint a clear picture of who your viewers are, which includes demographic and profiling data.

Social media marketing offers your health club the opportunity to have conversations with existing members, as well as reach out and answer questions from new prospects. Social media marketing is not a get rich quick scheme by any stretch of the imagination, rather it is a platform to build and nurture relationships. Also, advertising and staying active on social media platforms such as instagram and facebook will provide our your brand with greater visibility in your local market.

With so much competition online, it is becoming increasingly difficult to make meaningful connections with consumers via fitness digital marketing ads. With that in mind, most successful fitness owners and health club operators have turned back to targeted fitness direct mail to fill the gap and penetrate the areas of the local market where digital advertising has failed. Recent market studies that pitting direct mail marketing against digital marketing shows that direct mail is easier to understand and more memorable than digital media. Also, direct Mail advertisements require 21% less cognitive effort to process and can be far more persuasive than digital media. This data, coupled with high conversion rate of direct underlines the importance of not abandoning direct mail for your health club.

Conversion optimization of your website and Landing pages is one of the most essential elements of any successful fitness digital marketing strategy and can even effect the success of a health club direct mail campaign. While using strategies to drive traffic to your website, you want to make sure that you turn that traffic into leads. Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. Conversions could include many values such as; calling the health club, a contact form, signing up online, etc..

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