Get New Members and KEEP THEM with our Fitness Marketing Solutions
No Long-Term Contracts!
Unlike the other agencies in fitness marketing, we do not require or clients to sign restrictive, long-term agreements.
As a fitness club owner, we know that it boils down to 4 important questions:
Members Today is the Fitness Marketing Answer!
Members Today has worked with many of the most successful operators in the fitness industry to provide fitness marketing solutions that work. From digital marketing to print marketing, our industry tested promotions have been proven to bring in quality leads with the best ROI in the business. We know what works because we know the fitness industry better than our competition! Our staff of marketing experts all have an extensive background in the fitness industry working with and for some of the most prominent brands in US. Our professional consultants will work with you to devise the best strategy to fill your club and keep it filled.
Since 2006, Members Today has been an industry leader in developing print, fitness direct mail and fitness digital marketing strategies for gyms, health clubs, and fitness studios. We are a full service solution to your fitness marketing needs. Our digital marketing services include Google PPC advertising, social media advertising, as well as highly effective Local Search SEO plans that will help your club dominate on a local level. We are also your one stop shop for all of your fitness print marketing needs, from direct mail to signage and POS material.
We Offer a Full Menu of Effective and Affordable Fitness Marketing Solutions!
The Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace.
– Justin Fouse
You Could be Our Next Fitness Marketing Success Story!
Take a Look at What Our Clients are Saying….
Fitness Marketing FAQ
SEO is the process of making your website more visible to search engines. Over 80% of consumers now research a local company on the internet, so it has become more important than ever to make sure that your health club is not only visible to search engines, but that it ranks high on search engines for key search terms. SEO has become one of the most important elements of fitness marketing.
Pay-per-click (PPC) ads are a great way to drive traffic to your website and landing pages and are an important piece of the fitness digital marketing puzzle. PPC ads for fitness in particular can be more costly than other types of fitness marketing, but the return can be well worth the investment. PPC ads have almost immediate visibility, so you can get a campaign up and running quickly. Another advantage of PPC ads it the ability to track your ads in real time. The detailed levels of ad tracking will paint a clear picture of who your viewers are, which includes demographic and profiling data.
Social media marketing offers your health club the opportunity to have conversations with existing members, as well as reach out and answer questions from new prospects. Social media marketing is not a get rich quick scheme by any stretch of the imagination, rather it is a platform to build and nurture relationships. Also, advertising and staying active on social media platforms such as instagram and facebook will provide our your brand with greater visibility in your local market.
With so much competition online, it is becoming increasingly difficult to make meaningful connections with consumers via fitness digital marketing ads. With that in mind, most successful fitness owners and health club operators have turned back to targeted fitness direct mail to fill the gap and penetrate the areas of the local market where digital advertising has failed. Recent market studies that pitting direct mail marketing against digital marketing shows that direct mail is easier to understand and more memorable than digital media. Also, direct Mail advertisements require 21% less cognitive effort to process and can be far more persuasive than digital media. This data, coupled with high conversion rate of direct underlines the importance of not abandoning direct mail for your health club.
Conversion optimization of your website and Landing pages is one of the most essential elements of any successful fitness digital marketing strategy and can even effect the success of a health club direct mail campaign. While using strategies to drive traffic to your website, you want to make sure that you turn that traffic into leads. Conversion optimization helps you ensure you get more value out of each and every visitor by maximizing your rate of conversion. Conversions could include many values such as; calling the health club, a contact form, signing up online, etc..
Online marketing can be a powerful asset for health clubs. With more and more people using the internet to find information about gyms, it is essential for health clubs to have a strong online presence. Online marketing can help health clubs reach a larger audience and draw in potential customers. It can also help them build a positive reputation and establish themselves as an authority in the fitness industry. With the right strategy, health clubs can use online marketing to increase brand awareness and drive sales. This could include activities such as content marketing, social media advertising, search engine optimization and email campaigns. For health clubs looking to grow their business, online marketing can be an effective tool.
Marketing group fitness classes can be a challenge, but there are a few key steps you can take to ensure success. First, you should create a website or social media page for your classes. This will allow potential customers to find out more about your classes and get in touch with you. Next, you should reach out to local fitness clubs or gyms and offer them your classes. You can also use online advertising and search engine optimization to increase visibility. Finally, you should use word-of-mouth marketing to spread the word about your classes. Offer discounts or free classes to existing customers who refer their friends, and make sure you stay in contact with your customers through email and social media. With the right marketing strategies, you can make sure your group fitness classes get the attention they deserve.