Attract New Students
and Increase Revenues with Targeted Direct Mail Promotions!
Martial Arts Direct Mail Experts
Direct Mail Promotions that will Fill Your classes!
CALL NOW to get a FREE Quote on Your Next Promo!
Why Should Your Martial Arts Studio Use Direct Mail Marketing?
Direct Mail Still Works!
Direct Mail Marketing is still one of the most affordable and most effective ways to attract new students.
A Steady Flow of Quality Leads
A schedule of regular mailing is still one of the most effective ways to constantly fill the top of your lead funnel.
No Long-Term Contracts
Unlike the competition, we NEVER require a long term contract to lock-in our industry best pricing.
When Digital and Direct Mail are Combined We See:
- 53% Increased Leads
- 60% Increased ROI
Targeted Direct Mail Products for Martial Arts
- Door Hangers
- Buddy Passes
- Posters and Banners
- Business Cards
- Gift Cards
- and Much More...
ATTRACT NEW STUDENTS and Increase Revenues with Martial Arts Direct Mail!
At Members Today, our staff of industry experts have been leading the way in martial arts advertising and direct mail for over 10 years. We have promotions that will get you the results you need and fill your classes with new students! Don’t leave something as important as your direct mail advertising up to chance. We have done all the MARKET RESEARCH for you! Our promotions are field tested and our printed designs and methods are PROVEN to work.
Are you a business marital arts school owner seeking to increase enrollment and revenue? Martial Arts Direct Mail is the answer to boosting attendance and increasing sales with engaging marketing materials. Our comprehensive platform provides engaging copywriting, beautiful visuals, and strategic placement to capture the attention of your audience and drive them towards your martial arts classes. With our effective Direct Mail services, you can easily draw attention to your martial arts classes and attract new students to your business.
Local Families Still React to Direct Mail Marketing
The Numbers Show that Direct Mail Promotions are Still Very Effective when compared to Digital Advertising.
Easy to Understand!
- Direct Mail Advertisements require 21% less cognitive effort to process
- Direct Mail Advertisements have a higher level of brand recall
It's Motivating!
- Direct Mail can as much as a 20% higher motivation response
- Holding the advertisement stimulates the brain where feelings of motivation are generated
It's Processed Quicker!
- Direct Mail Advertisements require less brain power to process
- Consumers always prefer the path of least resistance, and direct mail offers exactly that
- Best Lead Targeting
- Best ROI Tracking
- Best Promotions!
“We have used Member’s today for as long as I can remember, at least 9 years now. Their product is professional, their staff follow up with us and always check in to see how we are. I have never had an issue with our mailers or timing, they even manage to get things out last minute when I’ve waited too long! You won’t regret working with them.”
Sunrise Taekwondo
OVER
TYPICALLY
RESPONSE RATE
Want More Proof that Direct Mail is Still Effective?
Consider these Impressive Facts:
- At $38.5 billion, Direct Mail accounts for the largest portion of US local advertising spend.
- US advertisers spend an average of $167 per person on direct mail.
- 82% of millennials consider print advertising more trust worthy than digital ads.
What does this mean for your Martial Arts Marketing?
In the Digital Age, Direct Mail is far from dead. In fact, with advanced tracking and reporting, Direct Mail is still one of the most powerful marketing tools for reaching and engaging a local audience.
6 Steps to a Successful Martial Arts Direct Mail Promotion
Direct mail might sound old-school, but when done right, it’s still one of the most effective ways to market your martial arts studio. At Members Today, we know that reaching the right audience with the right message can be a game-changer. A well-executed Martial Arts direct mail campaign can fill your classes, grow your membership, and strengthen your brand. Let’s dive into the six steps that can help you create a direct mail promotion that grabs attention, gets results, and keeps your studio thriving.
1. Define Your Goals and Audience
Before you can kickstart a successful campaign, you need clarity. What do you want your Martial Arts direct mailers to achieve? Are you aiming to attract new students, bring back past members, or promote a special event? Defining your goals will help shape your message.
Once your goals are clear, think about your audience. Who are you targeting? Parents of kids looking for after-school activities? Adults searching for fitness and discipline? A well-defined audience ensures that your direct mail promotions hit the right mark. Tailor your tone, visuals, and offers to appeal directly to them.
2. Craft a Clear and Compelling Message
Your message is the heart of your Martial Arts marketing campaign. It needs to grab attention and hold it. Start with a bold headline that speaks to your audience’s desires or pain points, like “Build Confidence and Strength in 30 Days” or “Transform Your Fitness Routine with Martial Arts.”
Keep the language simple and the focus clear. Highlight the benefits of joining your studio, such as learning self-defense, improving health, or building discipline. End with a call-to-action that’s easy to follow, like “Call today for a free trial class” or “Scan the QR code to learn more.
3. Design Eye-Catching Materials
Your Martial Arts direct mailers should be visually appealing and professional. Use bold colors, dynamic images, and clean layouts to make your mail stand out. Include photos of your actual classes or instructors to create an authentic connection.
Don’t forget to keep the design organized. Break up text with bullet points or bold headings. Include your logo, contact details, and a strong call-to-action. A well-designed mailer is your chance to make a strong first impression.
4. Offer an Irresistible Incentive
Everyone loves a good deal. Offering an incentive can dramatically increase your response rate. Discounts on memberships, free uniforms, or complimentary trial classes can make your Martial Arts direct mail more persuasive.
Be sure your incentive matches the value you’re providing. Clearly state any terms or deadlines to create urgency. For example, “Sign up by [date] to receive a free one-week trial!” When the offer is compelling, people are more likely to take action.
5. Track Your Results
Tracking is the secret weapon of any successful direct mail promotions campaign. Use tools like unique promo codes, special URLs, or scannable QR codes to measure your campaign’s performance.
Analyze the results. How many responses did you get? What percentage of recipients signed up? This information will help you understand what’s working and what needs tweaking. Over time, you’ll refine your approach and increase your success rate.
6. Follow Up with Personalized Outreach
Direct mail doesn’t end when the postcards are sent. A thoughtful follow-up can boost your results. Reach out to recipients who showed interest, whether by attending a free class or scanning your QR code. Personalized emails, phone calls, or even a second round of mail can help seal the deal.
Building relationships is key to retention. Thank new members for joining and encourage them to bring friends. Let them know you value their decision and are excited to see them grow. This extra effort turns a good campaign into a great one.
You Could be Our Next Martial Arts Direct Mail Success Story!
Take a Look at What Our Clients are Saying….
Martial Arts Direct Mail FAQ
Direct mail is still alive and well. While other marketing channels such as email, social media, and search engine optimization have become increasingly popular, direct mail remains a viable option for businesses looking to reach potential customers. With direct mail, businesses can send physical pieces of mail such as postcards, brochures, flyers, and catalogs to their target audience. This can be an effective way to reach customers who may not be active online or on social media. Direct mail can also be used to follow up with customers after they’ve interacted with your business online or in person. When used in combination with other marketing strategies, direct mail can be an effective way to build relationships and increase sales.
Direct mail can be an effective way for martial arts schools to reach out to potential students. Direct mail allows the school to tailor the message to their target audience, and it also offers a physical reminder of the school that can remain in the home of potential students. Additionally, direct mail can be cost-effective, especially when compared to other forms of advertising. It’s also a great way to connect with local communities, as it allows schools to send messages to people in their immediate vicinity. Finally, direct mail can be used in conjunction with other marketing strategies, such as email campaigns and social media ads, to increase the reach of a martial arts school’s message. Ultimately, whether or not direct mail works for a martial arts school will depend on how well the school can craft its message and target its audience.
Martial arts schools should consider combining digital and direct mail advertising to maximize their reach. Digital marketing is a great way to reach a wide audience quickly and cost-effectively. It can also be used to target specific audiences, such as potential students in a certain age group or with a certain level of experience. Meanwhile, direct mail advertising is still a powerful tool for reaching people who may not be online. It allows martial arts schools to send personalized messages to potential students, making them feel more connected and valued. Combining digital and direct mail campaigns can help martial arts schools reach the widest possible audience and maximize the return on their advertising investment.
The average direct mail response rate is typically between 1-3%. This means that for every 1,000 pieces of mail sent, between 10 and 30 people will respond. Of course, this number can vary greatly depending on several factors, including the quality of the mailing list, the type of offer being made, and the effectiveness of the creative. It is also important to remember that not all responses are created equal; some offers will generate more sales than others. That said, even if your response rate is lower than average, it’s still possible to make a profit from direct mail campaigns. By testing different offers and creative approaches, you can increase your response rate and make your campaigns more successful.
