Your Fitness Promotion
Broadcasted to Local Consumers Several Times Through Multiple Channels
Direct Mail and Digital
Omichannel Fitness Marketing
Call to get your FREE
Marketing Assessment:
Why Should You Integrate Your Direct Mail and Digital Marketing?
Higher Local Saturation
Reach more potential new members by broadcasting your promotion where local residents live, work, and play.
Increased Overall Response
Stay top of mind though the interaction and saturation provided by digital and direct mail advertising.
Clear and Transparent Data
Have a clearer understanding of how your direct mail promotions and your digital advertising is performing.
Your Direct Mail Promotion Going Viral!
With an omnichannel marketing strategy, you reach more customers in more places.
Direct Mail Drives Response
Consumers receive your direct mail promo and begin to research your club online.
Digital Ads Saturate the Market
Digital and Social Media Ads Broadcasted to Your Local Direct Mail Recipients.
Landing Pages Tracks and Direct Traffic
Traffic is recorded and Prospects can Join, Fill Out Contact form, or Share Promo.
Promo Shared on Social Media
Prospect uses share button to turn your direct mail promo into a digital promotion.
Digital Ads Continue to Follow Prospects
Just by visiting the landing page, your print media ad has now become a digital ad.
- All Mailing Routes are Analyzed for Peak Performance
- Mailing Promo Directs Prospect to Respond Online or by Phone
- Digital Ads Broaden the Reach of Your Promo!
- Prospect Response Data is Captured
Get the Maximum Response Rate & ROI out of your Direct Mail Campaign!
Combining advertising channels can have a collaborative effect on overall response rate. Direct Mail print media can drive online response, providing better tracking and adding a digital component can drive conversions and increase the reach of your health club marketing.
An Omnichannel Strategy Gets the Most Out of Your Marketing
In a connected world, health clubs need both the interaction and saturation provided by digital and direct mail advertising.
Optimize where you mail!
- Target routes based on previous performance
- Target routes where members already exist
- Stop over saturating routes. Optimize route rotation
- See exactly where you mailed previous campaigns
- Increase your ROI with informed route selections
Drive Online Response
- Capture and measure web response with landing pages
- Drive prospects to your website and social networks
- Follow prospects with retargeting digital display ads
Know Your ROI
- Track Call Response
- Track Web Response
- Track Member Joins
- Track Call Response
- Track Web Response
- Cost Analysis
- ROI Analysis
Maximize Your Response Rate
& Increase the Reach of your Direct Mail Campaign!
Though studies show that Direct Mail still has a higher ROI than digital media, supplementing your mailing promotion with an effective digital marketing strategy can have a significant positive result on your fitness marketing. In fact, combining advertising channels can have a collaborative effect on overall response rate. Direct Mail print media can drive online response, in turn providing better tracking and adding a digital component to drive conversion and ROI.
