Attract New Members
and Increase Revenues with Targeted Direct Mail Promotions!
Health Club Direct Mail
Direct Mail Promotions that REALY Work!
Call to get your FREE
Marketing Assessment:
Why Should Your Health Club Use Direct Mail Marketing?
Direct Mail Still Works!
Direct Mail Marketing is still one of the most affordable and most effective ways to get new members.
A Steady Flow of Quality Leads
A schedule of regular mailing is still one of the most effective ways to constantly fill the top of your lead funnel.
No Long-Term Contracts
Unlike the competition, we NEVER require a long term contract to lock-in our industry best pricing.
When Digital and Direct Mail are Combined We See:
- 53% Increased Leads
- 60% Increased ROI
Targeted Direct Mail Products for Health Clubs
- Door Hangers
- Guest Passes
- Posters and Banners
- Business Cards
- Gift Cards
- and Much More...
Fed up with the same old dwindling membership base? Well there has never been a better time resurrect that “old-fashioned” fitness marketing strategy, direct mail! After all, it’s just a bit of paper right? Wrong! Direct mail is still as relevant now as it was a decade ago for one group in particular – health clubs. So let’s get to work – it’s time to show local residents that your health club the place to be!
Members Today is a full service health club marketing company that specializes in helping health club owners grow their membership and retain it. We lead the way in creating no-hassle fitness marketing solutions. Our targeted direct mail has been the cornerstone product driving memberships for the top performing health clubs nationwide.
Direct Mail STILL Makes an Impact with Consumers
The Numbers Show that Direct Mail Promotions are Still Very Effective when compared to Digital Advertising.
Easy to Understand!
- Direct Mail Advertisements require 21% less cognitive effort to process
- Direct Mail Advertisements have a higher level of brand recall
It's Motivating!
- Direct Mail can as much as a 20% higher motivation response
- Holding the advertisement stimulates the brain where feelings of motivation are generated
It's Processed Quicker!
- Direct Mail Advertisements require less brain power to process
- Consumers always prefer the path of least resistance, and direct mail offers exactly that
- Best Lead Targeting
- Best ROI Tracking
- Best Promotions!
“The Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. Not only have I received excellent service over the years with Members Today but I have built some great friendships. Give them a shot and you won’t ever leave!”
Justin F.
OVER
TYPICALLY
RESPONSE RATE
Want More Proof that Health Club Direct Mail Still Works?
Consider these Impressive Facts:
- At $38.5 billion, Direct Mail accounts for the largest portion of US local advertising spend.
- US advertisers spend an average of $167 per person on direct mail.
- 82% of millennials consider print advertising more trust worthy than digital ads.
What does this mean for your Fitness Marketing?
In the Digital Age, Direct Mail is far from dead. In fact, with advanced tracking and reporting, Direct Mail is still one of the most powerful marketing tools for reaching and engaging a local audience.
Health Club Direct Mail Success Stoires!
Take a Look at What Our Clients are Saying….
Middleburg Martial Arts2020-10-21 Great marketing material! Thank you ! Sandra Gibson2020-10-21 Absolutely superb business, Great people. excellent results Betty Landis2020-10-21 I have been working with Members Today for the past 2 years and they have nailed our mailer every month. I give them our idea/thoughts and they take it to the next level. Always professional and helpful. Dennis Holcom2020-10-21 Amazing customer service. Members Today always delivers. SWAT55442020-10-21 They have always been very accommodating and responsive. Would definitely recommend. Gary Mirsky2020-10-21 As a an owner of Emerald Coast Fitness, Two Golds Gyms on the Gulf Coast of Florida and founder and CEO of Proclub Management Group, I have worked with Members Today for over ten years and have always made them a cornerstone when developing and executing my month and annual marketing plans. The are a dream to work with and unlike many other marketing companies they are ultra responsive and professional. Love these guys and would highly recommend. Sunrise Taekwondo2020-10-21 We have used Member's today for as long as I can remember, at least 9 years now. Their product is professional, their staff follow up with us and always check in to see how we are. I have never had an issue with our mailers or timing, they even manage to get things out last minute when I've waited too long! You won't regret working with them. Mike Prosnick2020-10-20 Members Today has a TEAM of professionals that know the market and help you GROW the business as a partner not just a vendor. JAM! Justin Fouse2020-10-20 Adam and the Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. Not only have I received excellent service over the years with Members Today but I have built some great friendships. Give them a shot and you won't ever leave! Christin Toll2020-10-20 We have worked with Member's Today for many years and they have always done great work at a great price for us!
Health Club Direct Mail FAQ
Direct mail can be a great way to promote a gym, as it allows you to target specific demographics with tailored messages. For example, you can use direct mail to target people in your local area who may not have heard of your gym, or to promote special offers or events. Direct mail is also relatively inexpensive and can be used to track the effectiveness of your promotions. Direct mail is an important piece of the puzzle when it comes to promoting a gym. You should also consider other marketing strategies as well, such as online advertising, social media campaigns, and word-of-mouth referrals. By using a combination of these techniques, you can create an effective marketing strategy that will help you reach your goals.
Yes, you can combine direct mail and online advertising to promote your health club. Direct mail is a great way to reach potential members in your local area, while online advertising can help you reach a wider audience. You can use online ads to promote special offers, discounts, and events, and you can use direct mail to deliver promotional materials and promotional codes. Both methods can be used to drive traffic to your website or social media pages. By combining the two, you can maximize your reach and get more people interested in your services.
Direct mail can be an effective tool for fitness marketing. It can be used to target potential customers in the areas where your fitness business operates, and it allows you to reach people who may not be aware of your services. Direct mail can also be a great way to build relationships with existing customers, as well as to upsell them on additional services. When creating a direct mail campaign, it’s important to focus on crafting engaging content that speaks to your target audience. Make sure to include visuals and a strong call to action. You should also consider using personalized mail pieces, as this can help increase response rates. Finally, consider using direct mail in combination with digital marketing strategies such as email and social media to maximize your reach and ensure that your message resonates with potential customers.
Yes, you can definitely combine direct mail with other types of advertising. In fact, many businesses utilize a combination of different tactics to maximize their reach and visibility. For instance, you could use direct mail to target specific customers, while also turning to digital channels such as social media and email marketing to reach a wider audience. Alternatively, you could use direct mail to send out promotional offers, and then use other forms of advertising, such as TV or radio ads, to increase awareness of the offer. There are a variety of ways to combine direct mail with other forms of advertising, and doing so can help to ensure that your message reaches the right people.
Advertising with direct mail is a great way to reach potential customers, and offers a number of unique benefits. One of the key advantages of direct mail is that it allows you to target specific audiences with laser-focused accuracy. You can use demographic or geographic data to tailor your message to the right people. Direct mail also has a high open rate, which means more of your potential customers are likely to see your message. Additionally, you can use direct mail to create higher engagement with your brand by including coupons or special offers. Finally, direct mail has the potential to offer a very high ROI, as you can track the success of your campaigns and make adjustments as needed. For these reasons, direct mail is an excellent choice for many businesses looking to increase their reach and build their customer base.