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Attract New Members

and Increase Revenues with Targeted Direct Mail Promotions!

Health Club Direct Mail

Direct Mail Promotions that REALY Work!

CALL NOW to get a FREE Quote on Your Next Promo!

Why Should Your Health Club Use Direct Mail Marketing?

Direct Mail Still Works!

Direct Mail Marketing is still one of the most affordable and most effective ways to get new members.

A Steady Flow of Quality Leads

A schedule of regular mailing is still one of the most effective ways to constantly fill the top of your lead funnel.

No Long-Term Contracts

Unlike the competition, we NEVER require a long term contract to lock-in our industry best pricing.

When Digital and Direct Mail are Combined We See:

Targeted Direct Mail Products for Health Clubs

We Also Feature:
fitness direct mail

Fed up with the same old dwindling membership base? Well there has never been a better time resurrect that “old-fashioned” fitness marketing strategy, direct mail! After all, it’s just a bit of paper right? Wrong! Direct mail is still as relevant now as it was a decade ago for one group in particular – health clubs. So let’s get to work – it’s time to show local residents that your health club the place to be!

Members Today is a full service health club marketing company that specializes in helping health club owners grow their membership and retain it. We lead the way in creating no-hassle fitness marketing solutions. Our targeted direct mail has been the cornerstone product driving memberships for the top performing health clubs nationwide.

health club direct mail samples

Receive Up To 2,000 FREE Postcards!

Contact Us Today and find out how you can receive Up to 2,000 Free Postcards on a Direct Mail Promotion!

Direct Mail STILL Makes an Impact with Consumers

The Numbers Show that Direct Mail Promotions are Still Very Effective when compared to Digital Advertising.

Easy to Understand!

It's Motivating!

It's Processed Quicker!

woman treadmill
5 star ratings

“The Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. Not only have I received excellent service over the years with Members Today but I have built some great friendships. Give them a shot and you won’t ever leave!”

Justin F.

OVER

Open Rate for Direct Mail Promotions
0 %

TYPICALLY

of Leads Make a Purchase within 3 Months
0 %

RESPONSE RATE

Times Higher than any other Advertising Channel.
5- 9

Want More Proof that Health Club Direct Mail Still Works?

Consider these Impressive Facts:

What does this mean for your Fitness Marketing?

In the Digital Age, Direct Mail is far from dead. In fact, with advanced tracking and reporting, Direct Mail is still one of the most powerful marketing tools for reaching and engaging a local audience.

6 Steps to a Successful Health Club Direct Mail Promotion

When it comes to attracting new members to your health club or gym, direct mail campaigns can deliver outstanding results. Fitness direct mail is a proven way to connect with your community, share your message, and motivate people to take action. But how do you make your campaign stand out in a sea of advertisements? At Members Today, we’ve seen the difference a well-executed direct mail promotion can make. With the right planning, design, and follow-through, you can turn mailers into memberships. Here are six steps to help your health club direct mail campaign succeed.

1. Know Your Audience

Understanding your audience is the foundation of any successful campaign. For health clubs and gyms, this means identifying the demographics most likely to join your facility. Are you targeting busy professionals, parents, or seniors? Each group has unique fitness needs, and tailoring your message ensures it resonates with them.

Begin by analyzing your current members. What patterns do you notice? Then, consider the specific fitness goals your health club can address. If you offer childcare, highlight this for parents. If you specialize in personal training, emphasize it for those who value one-on-one attention. The more specific you are, the more likely your fitness direct mail will catch their attention and inspire action.

2. Craft a Clear and Compelling Offer

Your offer is the centerpiece of your gym direct mail campaign. Without a strong incentive, potential members may toss your mailer aside. Think about what makes someone stop and consider joining a gym. Discounts, free trials, and waived enrollment fees are all effective motivators.

Make the offer time-sensitive to create urgency. A phrase like “Join by January 15th and get your first month free” encourages quick decision-making. Be sure your offer aligns with your goals—whether it’s increasing memberships, promoting a new class, or filling slots during off-peak hours.

3. Design for Impact

The design of your direct mailers matters just as much as the message. Eye-catching visuals, bold headlines, and a clean layout can make your piece stand out. Remember, you only have a few seconds to grab attention, so make it count.

Include high-quality images that reflect your health club’s vibe. If your gym promotes a friendly, family-oriented atmosphere, feature photos of smiling members in action. Don’t forget to include your logo, contact information, and a clear call-to-action. Fitness direct mail should look professional and align with your brand.

4. Personalize Your Mailers

People respond better to personalized messages. Even simple touches like including their name or referencing their neighborhood can make a big difference. Advanced direct mail tools allow you to segment your audience and create custom messages for each group.

For example, you could send one mailer to families with an offer for family memberships and another to young professionals with a focus on convenience and flexibility. Personalization shows you understand your audience and are offering solutions that meet their needs.

5. Track and Measure Results

A direct mail campaign isn’t complete without tracking its success. How will you know if your fitness direct mail is effective? Start by defining what success looks like. Are you measuring the number of sign-ups, inquiries, or website visits?

Use unique codes, landing pages, or phone numbers to track responses. This data not only helps you evaluate the campaign but also provides insights for future efforts. At Members Today, we always recommend tweaking and improving based on real-world feedback.

6. Follow Up with Leads

Don’t let leads go cold after they respond to your campaign. Following up can make all the difference. If someone redeems your direct mail promotion, reach out to welcome them and guide them through their next steps.

A quick phone call, email, or even a handwritten thank-you note can leave a lasting impression. Plus, staying connected helps you build relationships and increases the likelihood of converting one-time visitors into long-term members.

Need More Information?

Download our FREE Guide to Creating a Successful Direct Mail Promotion

This guide will empower you with the information needed to ensure that your direct mail campaign stands out in a sea of advertisements.

Inside, you’ll discover:

Download your copy now and start planning smarter, more effective fitness direct mail.

Health Club Direct Mail Success Stoires!

Take a Look at What Our Clients are Saying….

“Great response! This card was the best advertisement we have ever done. Still getting calls 6 weeks after the cards went out.”
health club owner
Tim
GM
“We’ve had a very good month so far. We are currently at 74 memberships…should close out at 80 or above. I’m pleased..”
health club owner
Lisa
GM
“January was great! We got at least 50 sales from the post card and then I stopped counting!”
health club manager
Alicia
Owner

Health Club Direct Mail FAQ

Direct mail can be a great way to promote a gym, as it allows you to target specific demographics with tailored messages. For example, you can use direct mail to target people in your local area who may not have heard of your gym, or to promote special offers or events. Direct mail is also relatively inexpensive and can be used to track the effectiveness of your promotions. Direct mail is an important piece of the puzzle when it comes to promoting a gym. You should also consider other marketing strategies as well, such as online advertising, social media campaigns, and word-of-mouth referrals. By using a combination of these techniques, you can create an effective marketing strategy that will help you reach your goals.

Yes, you can combine direct mail and online advertising to promote your health club. Direct mail is a great way to reach potential members in your local area, while online advertising can help you reach a wider audience. You can use online ads to promote special offers, discounts, and events, and you can use direct mail to deliver promotional materials and promotional codes. Both methods can be used to drive traffic to your website or social media pages. By combining the two, you can maximize your reach and get more people interested in your services.

Direct mail can be an effective tool for fitness marketing. It can be used to target potential customers in the areas where your fitness business operates, and it allows you to reach people who may not be aware of your services. Direct mail can also be a great way to build relationships with existing customers, as well as to upsell them on additional services. When creating a direct mail campaign, it’s important to focus on crafting engaging content that speaks to your target audience. Make sure to include visuals and a strong call to action. You should also consider using personalized mail pieces, as this can help increase response rates. Finally, consider using direct mail in combination with digital marketing strategies such as email and social media to maximize your reach and ensure that your message resonates with potential customers.

Yes, you can definitely combine direct mail with other types of advertising. In fact, many businesses utilize a combination of different tactics to maximize their reach and visibility. For instance, you could use direct mail to target specific customers, while also turning to digital channels such as social media and email marketing to reach a wider audience. Alternatively, you could use direct mail to send out promotional offers, and then use other forms of advertising, such as TV or radio ads, to increase awareness of the offer. There are a variety of ways to combine direct mail with other forms of advertising, and doing so can help to ensure that your message reaches the right people.

Advertising with direct mail is a great way to reach potential customers, and offers a number of unique benefits. One of the key advantages of direct mail is that it allows you to target specific audiences with laser-focused accuracy. You can use demographic or geographic data to tailor your message to the right people. Direct mail also has a high open rate, which means more of your potential customers are likely to see your message. Additionally, you can use direct mail to create higher engagement with your brand by including coupons or special offers. Finally, direct mail has the potential to offer a very high ROI, as you can track the success of your campaigns and make adjustments as needed. For these reasons, direct mail is an excellent choice for many businesses looking to increase their reach and build their customer base.

health club direct mail samples

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Contact Us Today and find out how you can receive Up To 2,000 Free Postcards on a Direct Mail Promotion!

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