Establishing a successful gym member referral program can be a great way to drive long-term growth and success for your health club. The referral program should be seen as an investment in your business, as it allows for a steady influx

Millennials, generally defined as those born between 1981 and 1996, are a highly influential demographic when it comes to the health and fitness industry. They are known for valuing health, wellness, and convenience, and they are highly engaged with digital and

The new year is always an exciting time for health clubs, as they welcome in a new surge of members. It’s a great opportunity to bring in new members and increase revenue. However, this influx of new members often fades around

As a health club owner, marketing group fitness classes is essential for increasing your club membership base. When done correctly, marketing your classes can lead to increased membership numbers and a more profitable club. In this blog article, we’ll explore various

Standing out from the competition and running offers with reduced cost-per-lead and higher conversion rates requires a combination of strategic marketing, creative messaging, and an understanding of customer needs. We have put together some ‘best practices” for health club marketing. With

For health club owners, successful marketing is one of the most important factors for boosting their bottom line. Direct mail is a powerful tool in the fitness marketing arsenal, but if your campaigns are not generating a strong response, it won’t

Direct mail marketing and digital advertising can be powerful tools for health clubs that want to reach potential customers. When used together, they can create an effective synergy that can generate more leads, sales, and brand loyalty. Direct mail is great

Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but

When it comes to health club marketing, there is truth to adage that says, “you have to spend money to make money.” If your small gym is on a tight budget, this can be a big problem. We have put together some

The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas

The Power of Positive Reviews In this digital age, there is now a huge emphasis being placed on user reviews and they have become a huge part of fitness marketing. With major high profile review sites such as Google and Yelp just

Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful