Fitness Marketing Blog

How to Market Group Fitness Classes

As a health club owner, marketing group fitness classes is essential for increasing your club membership base. When done correctly, marketing your classes can lead to increased membership numbers and a more profitable club. In this blog article, we’ll explore various

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Best Practices for Gym Marketing

Standing out from the competition and running offers with reduced cost-per-lead and higher conversion rates requires a combination of strategic marketing, creative messaging, and an understanding of customer needs. We have put together some ‘best practices” for health club marketing. With

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fitness digital marketing

Data Privacy and Your Health Club

Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but

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fitness members

Marketing Your Gym on a Budget

When it comes to health club marketing, there is truth to adage that says, “you have to spend money to make money.” If your small gym is on a tight budget, this can be a big problem. We have put together some

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health club training

Are You Worried About Your Competition?

The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas

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direct mail marketing

The Science of Direct Mail Marketing and Digital Marketing

Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful

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