Fitness Marketing Blog

fitness digital marketing

Data Privacy and Your Health Club

Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but

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fitness members

Marketing Your Gym on a Budget

When it comes to health club marketing, there is truth to adage that says, “you have to spend money to make money.” If your small gym is on a tight budget, this can be a big problem. We have put together some

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health club training

Are You Worried About Your Competition?

The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas

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fitness marketing

The Science of Direct Mail Marketing and Digital Marketing

Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful

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members on health club treadmills

Ultimate Guide to Fitness Marketing

Why is Fitness Marketing Unique? Let’s face it, most people just do not enjoy working out. In fact, only 20% of the US population meet or exceed physical activity guidelines. Simply put, most people in the US would rather spend their

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group of gym people

Is Your Health Club Poised for a Spring BREAKout?

As spring approaches, many people start setting goals to be in-shape for summer fun. It’s like the “Part 2” to their New Year Resolutions, or perhaps, “New Years Resolution: The Sequel”. In many ways it’s the same mind set; change is

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martial arts marketing

Back to School Martial Arts Direct Mail

Back-to-School Martial Arts Marketing It’s time for back to school, so it’s time to start filling your martial arts classes with new students! This time of year, the most pressing issue on the minds of most parents is ensuring that their

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gym marketing group

Get New Members BEFORE Summer!

It’s that time of year again. it’s late Spring, and most people are scrambling to get their bodies in shape for summer. Whether it is to look good in new swimsuit, or just feel better so they can enjoy an active

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martial arts students

Back to School is Martial Arts Season

The Back-to-School season is the very best time of the year for martial arts studios to advertise. Promotions that outline the benefits of martial arts and how they improve children’s success in school are very successful and get the attention of

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