Everything You Need
to Attract New Members and Increase Your Health Club Revenue!
Health Club Advertising Experts
Digital & Print Marketing for Health Clubs
CALL NOW to get a FREE Quote on Your Next Promo!
Get New Members and KEEP THEM with our Health Club Advertising Solutions
Digital Marketing
Increase the local exposure of your health club and get quality leads with an effective digital marketing strategy.
Fitness SEO
Keep your health club at the top of the list on Google search results with local search marketing!
Direct Mail
Target local residents, generate leads, and greatly enhance your digital marketing with direct mail!
No Long-Term Contracts!
Unlike the other health club marketing agencies out there, we do not require or clients to sign restrictive, long-term agreements.
As a health club owner, we know that it boils down to 4 important questions:
Who can get you the most leads?
Who can get your phone ringing?
Who can help you keep members longer?
Who can do it most cost effectively?
Members Today Health Club Advertising is the Answer!
Our staff of fitness industry experts have been leading the way in our field for over 16 years. We have worked with countless clients nationwide and we know how to get results. We offer the best Direct Mail and Digital Marketing solutions in the health club marketing industry! Our professional consultants will work with you to devise the best strategy to fill your club and keep it filled.
Why do so many trust Members Today for their Health Club & Fitness Marketing?
Specialization & Superior Knowledge!
Unlike other direct mail companies, we specialize in advertising for the health and fitness industry. We are extremely knowledgeable about your industry and your promotional needs. We have a dedicated team of professionals that watch your job at every stage of the process. Whether it’s choosing your mailing routes, crafting your promotion, designing the graphics, printing, or scheduling your mail, we’ve got an expert for it. And, most importantly, our direct mail promotions get results!
Promotions That Work!
We offer time tested postcard designs. We know the designs work, because they’ve already been tested in the field and have brought results. All of the designs on our web site have been massaged and tweaked to maximize response, based on feedback from actual consumers. As a fitness club owner you don’t have to take the risks associated with creating the promotion and artwork from scratch yourself. We’ve done all the heavy lifting for you.
Partnership!
Partnership: While our competition sees you as just a client, we see you as a partner. We don’t just mail ads for you. We put every effort forward to make your company a success, including free consulting on promotional strategies, how to handle leads, sales and closing techniques, best practices, pricing strategies, and much more.
There are many companies that sell themselves as experts in Health Club Marketing. Many of them try to impress with wrapping fancy industry terms around old, tired concepts. At Members Today, we know that fitness club owners do not have the luxury or the budget to get overly experimental or overly cute with their advertising; they need fitness marketing that delivers real, tangible, and measurable results.
Download our FREE Health Club Marketing Strategy Guide
This guide is packed with insights to help you create and execute an effective marketing strategy for your health club.
Inside, you’ll discover:
- Why Your Health Club Needs a Marketing Strategy
- How to Create a Marketing Strategy
- Marketing Strategy Essential Practices
Whether you are opening a new club or have an established club, this guide is your go-to resource. Download your copy now and start planning smarter, more effective marketing.
We Offer a Full Line of Health Club Advertising Services to Help You Attract New Members!
Members Today Offers Affordable Health Club Marketing Solutions that will Increase Your ROI.
Online Marketing & Digital Ad Campaigns
- Targeted Display Ads
- Targeted Social Media Ads
- Follow Me Ads (Remarketing)
- Pay Per Click Search Ads
- Email Marketing
Local Search Engine Optimization (SEO)
- Local Directory Listings
- Optimized Content Creation
- Link Building
- Geo Targeted Landing Pages
- Tracing and Reporting
Print Advertising and Direct Mail Solutions
- Direct Mail Postcards
- Guest Passes
- Rack Cards
- Brochures
- Print Ads
- Banners
- Best Lead Targeting
- Best ROI Tracking
- Best Promotions!
“Absolutely superb business, great people. Excellent results!”
Sandra G.
Get More Out of Your Health Club Advertising and Marketing
Marketing a health club isn’t just about throwing together a few ads and hoping for the best. It’s about understanding your audience, connecting with them, and offering real value. At Members Today, we know that health club advertising can feel overwhelming. But with the right mix of strategies and tools, you can turn potential members into loyal customers. Let’s dive into the essential elements of successful health club advertising and marketing so you can start seeing results.
Building a Strong Foundation: Understanding Your Audience
The first step in successful health club advertising is knowing who you’re trying to reach. Are you targeting busy professionals looking for quick workouts? Or maybe families seeking a welcoming environment? Understanding your audience’s goals, challenges, and lifestyles will help you craft messages that truly resonate.
For example, when promoting health club direct mail campaigns, it’s vital to tailor your message. A postcard featuring family-friendly amenities might appeal to parents, while a sleek design showcasing high-tech equipment could attract fitness enthusiasts. The more you know about your audience, the better you can speak their language and meet their needs.
Digital marketing also plays a crucial role here. Tools like social media analytics and online surveys can help you learn more about your potential members. Once you’ve nailed down who they are, it becomes easier to design campaigns that grab their attention and keep them engaged.
Health Club Advertising That Stands Out
Let’s face it: the competition is fierce. To stand out, your health club advertising needs to be creative, clear, and consistent. This starts with a strong brand identity. Your club’s logo, colors, and voice should all work together to tell a cohesive story.
When it comes to health club direct mail, the key is to make it personal. A well-designed piece that feels tailored to the recipient can make all the difference. Include a limited-time offer or a free trial pass to encourage immediate action. Direct mail may seem old-school, but it’s a powerful way to cut through digital clutter and make a tangible connection.
On the digital side, using targeted ads can amplify your reach. Platforms like Google and Facebook allow you to zone in on specific demographics. Pair that with compelling visuals and a clear call to action, and you’ve got a recipe for success.
The Role of Digital Marketing in Health Club Growth
Digital marketing isn’t just a buzzword—it’s a necessity. Your health club advertising efforts must extend to where your audience spends their time: online. A strong digital presence starts with an easy-to-navigate website that highlights what makes your club unique.
SEO (search engine optimization) ensures potential members can find you. For instance, when someone searches “health clubs near me,” your name should pop up first. A blog with tips on fitness routines or healthy living not only boosts SEO but also positions your club as a trusted resource.
Social media is another goldmine for engagement. Platforms like Instagram and TikTok are ideal for showcasing transformations, promoting events, and sharing success stories. The more relatable and shareable your content, the more your club becomes a part of your community’s daily life.
Tracking Success: The Importance of Analytics
The best health club advertising strategies don’t just happen—they’re built on data. Knowing what works and what doesn’t helps you optimize your campaigns for better results.
Start by setting clear goals for each campaign. Whether it’s increasing memberships, boosting class attendance, or driving traffic to your website, having a measurable target will guide your efforts. Then, use tools like Google Analytics to monitor your progress.
Direct mail campaigns should also include tracking elements, like unique codes or QR codes, to measure their impact. Similarly, digital marketing platforms provide detailed insights into metrics like click-through rates and conversions. By analyzing this data, you can make informed decisions to refine your approach and maximize ROI.
Health Club Advertising Success Stories!
Take a Look at What Our Clients are Saying….
