Here is How it Works
1. Key Word Research
We will find out what key words searchers are using to find health clubs in your area. From there, we analyze the search terms and determine a key word strategy that will fit your budget and bring the greatest ROI.
2. Create Relevant, Compelling Ads
We are experts at creating text ads that will drive clicks to your website. By using terms that drive action and are relevant to the searcher, your PPC ad will stand out among the other Google search results. Through the use of extensions, we can custom tailor your ad to include additional information about your gym that may be important to new clients.
3. Set Your Budget and Target Audience
One of the greatest strengths of PPC adverting is the ability to control your budget. We will help you set a daily budget, as well as an individual key word budget that works for you and creates the highest ROI. Additionally, we can set filters to dictate who sees your ads by targeting a radius around your club and also excluding certain areas.
4. Track Conversions
Members Today will set up advanced conversion tracking filters to register exactly how many people are clicking on your ads and actually contacting your health club. These powerful conversion tools include tracking user submitted contact forms, as well as creating call tracking numbers that are unique to each individual click that you receive to your site from a PPC ad.
5. Reporting and Analysis
At the end of every month, Members Today will provide your health club with a detailed report outlining the success of your campaign. Report data includes: conversion rate, cost per acquisition, leads, account trends, activity, top performing key words, and top performing ads. Though they are filled with important data, our reports are in a very easy to read format and filled with very clear info graphics and metrics.