Attract New Members
with the Industry’s Best Direct Mail Products and Promotions.
Direct Mail Promotions
Everything You Need Under One Roof!
Call to get your FREE
Marketing Assessment:
All of the Tools You Need for a Successful Direct Mail Campaign
Design that Makes an Impact
We have award winning design that will ensure that your direct mail promotion stands out and gets noticed.
Promotions that Drive in Leads
We carefully craft promotions that prompt immediate action and have real perceived value to the consumer.
No Long-Term Contracts
Unlike the competition, we NEVER require a long term contract to lock-in our industry best pricing.
Why Does Direct Mail Still Work?
Direct Mail Advertising is a far more effective tool to “motivate action response” than Digital Advertising.
- Consumers have a Stronger Response to Direct Mail
- Direct Mail Promos Leave a Longer Lasting Impact
- Direct mail is far MORE PERSUASIVE than digital media.
Effective Advertising drives behavior! It is both persuasive and easy to understand. Over time, direct mail consistently outperforms digital advertising in both conversion rate and overall ROI.Â
What does this mean for your Fitness Marketing?
In a connected world, health clubs need both the interaction and saturation provided by digital and direct mail advertising.
Direct Mail is "The Closer"
Easy to Understand!
- Direct Mail Advertisements require 21% less cognitive effort to process
- Direct Mail Advertisements have a higher level of brand recall
It's Motivating!
- Direct Mail can as much as a 20% higher motivation response
- Holding the advertisement stimulates the brain where feelings of motivation are generated
It's Processed Quicker!
- Direct Mail Advertisements require less brain power to process
- Consumers always prefer the path of least resistance, and direct mail offers exactly that
Direct Mail Products and Services
For over 10 years, Members Today Health Club Marketing has set the standard for delivering results with targeted fitness direct mail. Our staff of fitness marketing industry experts is dedicated to helping your business attract and retain new members though unique and effective direct mail promotions. You can’t beat our quality! All of our direct mail products are printed using top of the line Heidelberg and Mitsubishi printers, then sorted and bundled for mailing and shipped directly from our facility, so we are able to closely manage every aspect of every job.
4 Reasons Direct Mail Promotions Still Work
In a world dominated by digital marketing, you might think direct mail is outdated. But here’s the truth—direct mail promotions are thriving. At Members Today, we’ve seen firsthand how Fitness Direct Mail consistently delivers results for businesses of all sizes. It’s personal, tangible, and effective in ways digital channels can’t always match. Let’s explore why direct mail products remain a powerful tool for driving customer engagement and boosting your fitness business.
1. Direct Mail is Personal and Memorable
One of the standout benefits of Fitness Direct Mail is its ability to make a personal connection. When someone receives a physical piece of mail, it feels intentional and thoughtful. Unlike emails that often get lost in crowded inboxes, direct mail grabs attention right away. It shows customers you’ve taken the time to reach out in a way that feels human and genuine.
Direct mail promotions also stick around. A flyer or postcard isn’t easily deleted with a click. Many people place mail they’re interested in on their fridge or desk. That means your brand and offer stay visible far longer than a fleeting digital ad. It’s this staying power that makes direct mail so effective for building brand recognition and loyalty.
And let’s not forget the power of design. Direct mail products allow for creative freedom—bold graphics, vibrant colors, and tactile elements that customers can touch and feel. These elements create a lasting impression, making your fitness promotions hard to ignore.
2. It Cuts Through Digital Overload
Digital fatigue is real. People are bombarded daily with emails, ads, and notifications. Direct mail promotions stand out because they’re different—they aren’t part of the endless digital noise. A beautifully designed mailer in the stack of everyday bills is a welcome surprise that demands attention.
Fitness Direct Mail offers a refreshing break from screens. It provides a sensory experience that digital formats just can’t replicate. From the texture of the paper to the vivid print, direct mail grabs attention in a way that feels more personal and engaging. This tactile connection leaves a stronger impression than yet another online ad.
Direct mail also complements your digital strategy. By including QR codes or personalized URLs, you can easily bridge the gap between offline and online interactions. This synergy boosts response rates and keeps your business top of mind across multiple channels.
3. Direct Mail Builds Trust
People trust what they can see and hold. With so many online scams and spammy emails, Fitness Direct Mail offers a reliable and trustworthy way to communicate with your audience. A physical mailer shows you’re a legitimate business willing to invest in reaching customers where they are.
Direct mail promotions also feel exclusive. When someone gets a personalized postcard or special offer, it creates a sense of importance. They feel valued, and that builds trust in your brand. This trust translates into higher engagement and better conversion rates for your fitness business.
Plus, direct mail products give you control over your messaging. There’s no risk of your ad getting blocked by a spam filter or overlooked in a social media feed. Your message reaches your audience directly, ensuring your fitness promotions are seen and acted upon.
4. It’s Surprisingly Cost-Effective
Many businesses think direct mail is expensive, but the reality is that it offers incredible value for your investment. Advances in printing and targeting technology have made Fitness Direct Mail more affordable than ever. You can send beautifully designed, customized mailers without breaking the bank.
Direct mail promotions also deliver a high return on investment (ROI). With the right targeting, you can reach the customers most likely to engage with your offers. Every dollar spent on direct mail works harder, driving foot traffic, memberships, or sales. And when paired with digital efforts, the impact multiplies.
Another cost-saving benefit? Direct mail products are scalable. Whether you’re running a small promotion or a large campaign, you can adjust your strategy to fit your budget. It’s a flexible, reliable marketing tool that delivers results time and time again.
FAQ
Track metrics like response rates, redemption of promo codes, and ROI to evaluate the effectiveness of your campaign.
Discounts, limited-time offers, and exclusive membership deals tend to grab attention and encourage action.
Yes, you can use data like age, location, or fitness interests to create highly targeted campaigns.
It depends on your goals, but consistent campaigns every 1-2 months work well for maintaining engagement.
Absolutely! Many providers offer recyclable materials and eco-friendly printing options.