ABSOLUTELY! Not all direct mail companies are created equal. Much of our competition just slaps together poorly crafted artwork and mails it, leading to a poor response. At MembersToday, we think carefully about the emotional and financial issues that trigger the consumer’s impulse to respond to your offer.
Solo direct mail is the single most effective way to attract new members to your health club, but like any other type of advertising you must know the key ingredients to make it work. Call us today to find out how to do direct mail right.