Direct Mail versus Digital Advertising
Direct Mail OFFERS…
- Better Brand and Offer Recall
Consumers who received direct mail advertisements were able to recall 75% of the time, compared to 44% for digital ads. *
- Higher Response Rate
Direct mail generates a MUCH HIGHER average response rate of .5 to 1%. Social Media, Email, and Internet Display ads only have an average response rate of .02 to .1%. **
- Quicker Response Time
79% of consumers are likely to act on direct mail immediately, versus 45% with email.*****
- Higher Read Rate
79% percent of households at least scan their direct mail daily and 55% report they read their entire direct-mail daily. Most people do not sort through their individual emails daily. Usually they select all and delete. ***
- A More Personal Connection
Direct mail connects on a personal level, generating a 1 on 1 relationship without noisy distractions. Digital viewers are busy and inundated with competing notifications from email, social media, and display ads.****
Sources: *True Impact Marketing , **Direct Mail Marketing Association, ***campaignsandelections.com, ****entrepreneur.com, *****dmnews.com
