I don’t use Direct Mail because the Cost of Acquisition more than Digital ...
Even if that were true, who cares? If each member is worth $400 in dues over 12 months, who cares if the COA is $25 or $50?
The cost of the channel is irrelevant as long as that channel provides a positive ROI.
And with an average 300%+ ROI with direct mail who cares what the cost of acquisition is per member? Sure it’s a valid KPI to watch. But adding direct mail can accelerate your member growth faster than digital alone. And at the end of the year your draft will be dramatically higher.
Don’t wait for a Digital Only Strategy to build your membership base. You’ll grow old before you reach your goals. Combine digital with Direct Mail for the accelerated results you’ve been looking for.
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Expert Guidance in Health Club Marketing
Members Today has been an invaluable partner in helping me navigate the world of health club marketing. As a health club owner, I knew I needed to find a way to stand out in a competitive market, and Members Today provided the expert guidance I needed. Their targeted direct mail campaigns have been incredibly effective in reaching potential members in my area, and their team has been there every step of the way to ensure success. Thanks to Members Today, my health club has experienced steady growth, and I couldn’t be happier with the results.
– James C.
