Digital First does NOT mean Digital Only.
However, Direct Mail feeds the top and the middle of the sales funnel (and yes, the bottom too!). This is essential to keeping leads flowing through the funnel.
Yes, Digital Marketing captures the immediate low hanging fruit at the bottom of the sales funnel. These are prospects doing a Google search for “gym near me.”
You must continue to advertise in order to keep the funnel filling.
It’s no different than filling a bathtub. If you turn off the water, the tub stops filling. It’s really that simple. Some prospects will fall directly to the bottom of the funnel and take action, but most go through each stage of the process before taking action. A good marketer knows this process.
Because the main component of digital marketing captures the active search “gym near me” there is a misconception that it’s either better or the only good form of marketing. Digital marketing is not as good at filling the top 3 stages of the funnel as direct mail. And direct mail also fills the Action stage. It’s the best of both worlds.
AIDA
SALES FUNNEL
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Expert Guidance in Health Club Marketing
Members Today has been an invaluable partner in helping me navigate the world of health club marketing. As a health club owner, I knew I needed to find a way to stand out in a competitive market, and Members Today provided the expert guidance I needed. Their targeted direct mail campaigns have been incredibly effective in reaching potential members in my area, and their team has been there every step of the way to ensure success. Thanks to Members Today, my health club has experienced steady growth, and I couldn’t be happier with the results.
– James C.
