It’s time for back to school, so it’s time to start filling your martial arts classes with new students! This time of year, the most pressing issue on the minds of most parents is ensuring that their child will be equipped for success in the coming school year. Every parent has concerns if their child has the focus and confidence needed to make the year a positive and successful experience.
As a martial arts school, it is the best time of the year to invest in local martial arts marketing initiatives that promote the benefits of your programs and provides your school with much needed exposure in the local community. From marital arts direct mail to digital marketing, This article discusses some important strategies that will make your back-to-school martial arts marketing a success.
Focus on Improved Behavior in the Classroom and at Home
Every parent worries about getting the dreaded call from a school official saying that their child was disrespectful to a teacher or was misbehaving in class, or worse yet, was aggressive toward other students. It is a fact that many elementary age kids struggle with respect in the classroom and also lack the social skills and discipline to succeed in a classroom environment.
This is the opportunity to promote the life lessons your programs can teach students, in terms of respect, discipline and socialization skills. Studies show that children learn important life skills from martial arts that directly carry over into school, helping to improve behavior and even grades. Important skills such as patients, self-control, focus, and respect are the building block of school success and should be the main message in your back-to-school marital arts marketing.
Talk About Bully Prevention
Bulling has always been a problem in schools. Now it has been taken to an entirely different level with the advent of cyber bullying. Bullying is one of the hottest topics among parents with school age children and it is one of the biggest issues that schools face. Studies show that 49% of children in grades 4-12 reported being bullied by other students at some point during school. Martial arts classes not only give kids the ability to defend themselves against bullies, they also give children the awareness to avoid bad situations. Martial arts can also give young kids the confidence to seek out an adult before a bullying situation gets out of hand.
Your back-to-school marketing needs to point out the teaching of bully preventions. Many martial arts schools have easy to remember lesson plans like “The ABC’s of Bully Prevention”. Initiatives like that are memorable and grab the attention of parents.
Highlight After School Transportation
Having an after-school transportation program can be a huge selling point and possibly the differentiating factor that makes your martial arts school the choice of many parents. We all know that life is very busy and free time is at a minimum. The majority of married households are made up of 2 working parents. Among married-couple families with children, 97.5 percent had at least one employed parent in 2019, and 64.2 percent had both parents employed.
Offering after school transportation can be a huge selling point and also should be highlighted on our marketing pieces. Another benefit of having an after-school transportation program, are the relationships you will develop the local schools, as well as the brand exposure you will get from having your school’s transportation vehicle visible during school pickup.
Host An Open House
Kick off the school year on the right foot by hosting an open house. This is could be a fun opportunity for local families to come in and meet your instructors and learn about your programs. Have games, provide demonstrations and offer the chance for kids to try out fun skills. Make it clear that even though learning martial arts is serious, it can also be a lot of fun!
Have a FREE Trial to Get Students Interested
One of the most important things you can do in your martial arts marketing is too offer an incentive that has real perceived value. These incentives you get children excited and should entice parents.
One of the incentives that works the best is a 7 Day Free Trial. A free trial will give the children and the parents a good preview of what martial arts training is about. Also, allow the child to bring a friend! That is a great way make the child feel even more excited and more comfortable about trying something new. Keep in mind that back-to school can be an expensive time for families, especially those who have more than one child in activities, so make it as easy as possible for families to ease into a martial arts membership.