Anton Sieber

Designer, Web Developer, and Digital Marketing Manager - View Full Bio

How to Appeal to Millennials with Health Club Marketing

Millennials, generally defined as those born between 1981 and 1996, are a highly influential demographic when it comes to the health and fitness industry. They are known for valuing health, wellness, and convenience, and they are highly engaged with digital and social media. They are also avid consumers of health and fitness information, reading up …

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Best Practices for Gym Marketing

Standing out from the competition and running offers with reduced cost-per-lead and higher conversion rates requires a combination of strategic marketing, creative messaging, and an understanding of customer needs. We have put together some โ€˜best practicesโ€ for health club marketing. With the right combination of strategy and technology, you can stand out from the competition …

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Group fitness class

Direct Mail and Digital Advertising can Work Together!

Direct mail marketing and digital advertising can be powerful tools for health clubs that want to reach potential customers. When used together, they can create an effective synergy that can generate more leads, sales, and brand loyalty. Direct mail is great for creating a sense of urgency and getting people to take action. It can …

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fitness digital marketing

Data Privacy and Your Health Club

Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but health clubs must remain vigilant. Information collected via fitness marketing digital promos, such as …

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