Data Privacy and Your Health Club

Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but health clubs must remain vigilant. Information collected via fitness marketing digital promos, such as email promotions and website ads must be kept collected and stored in secure servers and any hard copies of sensitive data must be properly discarded when no longer needed.

Discarded data on drives as well as improperly discarded hard copy material are one of the major sources of data breaches and identity theft. To ensure that your health club is compliant with privacy laws you should develop a clear information destruction policy to ensure that smart and secure disposal practices are followed for everyone’s safety.

What are the Privacy Laws?

In the United Sates there is not one wholly comprehensive law that controls data privacy. However, the Federal Trade Commission (FTC) have setup a series of polices and regulations to control how commercial businesses should handle private information. These regulations apply to many differencing areas of commerce, including telecommunications, health information, credit information, financial institutions and marketing.

The US does have many sectoral data privacy laws as well has data privacy legislation at the state level. Legislation as the state level has gained a lot of momentum over the past decade once the states identified the gap left by not having comprehensive federal data privacy law. States have also worked with specific industries to develop sets of rules and regulations to control data privacy. These Industry Specific Personal Privacy Regulations include:

  • The Health Insurance Portability and Accountability Act (HIPAA) of 1996 mandates that healthcare facilities across the US act responsible in the secure electronic transmission of patient data, and the secure storage and disposal of that data.
  • The Fair and Accurate Credit Transaction Act (FACTA) of 2003 added new details to the federal Fair Credit Reporting Act, designed primarily to assist consumers combat the growing crime of identity theft. Accuracy, privacy, restrictions on information sharing, and new consumer rights to disclosure are included in FACTA.
  • The Gramm-Leach-Bliley Act (GLBA) Established in 1999, this law requires financial institutions throughout the U.S to safeguard the confidentiality and security of consumer data.
  • HITECH Business Associates Agreement. This agreement ensures medical offices, doctor’s offices and hospitals are required to have an agreement with their document shredding company, in regard to the disposal of PHI (Protected Health Information). The other key piece of the Business Associates Agreement is the agreement that organizations will take the necessary steps to implement suitable administrative, physical and technical safety processes.
  • The Economic Espionage Act (EEA) Established in 1996, this states that the theft of “all types of financial, business, scientific, technical, economic, or engineering information” from a business is deemed a crime. While compliance is not obligatory, should an occurrence take place, your business will be held liable if it cannot prove you took preventative measures in protecting sensitive information.
  • The Sarbanes-Oxley Act (SOX) Enforced in 2002, this act (Also known as SOX) states that paper and electronic files must be stored for five years. It also requires that public organizations disclose and evaluate their internal procedures. As a result, this implies that an internal document retention and document destruction policy is vital to compliance.

What Can You Do to Protect Your Health Club?

Digital Data

First step is to make sure that your health club’s website and all of your Landing pages have an active SSL subscription. SSL is the standard for secure online encryptions. SSL certificates are now basically considered mandatory to have your website ranked on Google and your website will be flagged and heavily penalized if you fail to have one. Also, make sure that nay data collected via email is stored on a secure server protected by a secure firewall.

When disposing of any outdated or out of use digital drives, make sure that you use a certified digital data security expert. There are many companies that offer the specialized service of hard drive destruction.

Document Destruction

Maintaining an internal document destruction team can be costly undertaking. Often it is much more cost effective and efficient to outsource your paper shredding needs.  Factoring in the cost of employee wages and benefits as well as the typical depreciation and maintenance costs on the equipment, in most cases it can cost over $100/month to operate a office quality shredder. Do a search in your local area for professional shredding companies. For example, a company in Austin, TX could do a Google search for Paper Shredding Austin and find a variety of choices with options that may fit your company’s needs.

Health Club Data Privacy FAQ

Digital privacy laws are regulations that set out how companies can collect and store the personal data of their customers. These laws are designed to protect the privacy of individuals and ensure that personal data is not used in ways that could harm them. The specific regulations vary from country to country, but they typically cover topics such as data collection and storage, data use, consent, data security, and data breach notification. In the United States, digital privacy laws are primarily set by the federal government and include laws such as the Health Insurance Portability and Accountability Act (HIPAA), the Children’s Online Privacy Protection Act (COPPA), and the California Consumer Privacy Act (CCPA). These laws are intended to ensure that companies are transparent about the data they collect and how it will be used, and that customers have control over their own data.

Data theft is an increasingly serious problem for businesses of all sizes. To protect your business from data theft, it is important to take a layered approach that combines both technology and personnel. On the technology side, use strong passwords, install anti-virus software, and regularly back up your data. You should also create a system for monitoring and responding to security threats. On the personnel side, ensure that employees are trained on proper data security practices and that clear policies are in place. You should also limit access to sensitive data, and consider using two-factor authentication. Lastly, it is important to stay up-to-date on the latest security threats and to review your security protocols regularly. By taking these steps, you can help protect your business from data theft and keep your data safe.

Privacy policies are not required by law in most countries. However, they are highly recommended and in many cases, they are legally binding. Privacy policies protect users of a website or app from having their data misused or shared without their consent. Therefore, if you are running a website or app, it is strongly advised that you create a privacy policy to protect your users. Furthermore, when it comes to websites or apps that process personal data, such as for online shopping or banking, many countries do require a privacy policy by law. Therefore, it is important to check the legal requirements in your country before launching your website or app.


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