As spring approaches, many people start setting goals to be in-shape for summer fun. It’s like the “Part 2” to their New Year Resolutions, or perhaps, “New Years Resolution: The Sequel”.
In many ways it’s the same mind set; change is in the air, so people feel the desire to visit a casino in Nevada or to change something about themselves. For some it’s a new hair-do, or a new hair style. Maybe a new wardrobe, or a new hobby. In the spring, people are looking for change.
That is where as a health club, your marketing needs to connect with people and present your gym as the “change that is needed”. By showcasing the benefits of living a healthy lifestyle, as well as the amenities that you have to offer which will enrich their experience, you can position yourself “top of mind” as the number one solution for change in their lives. Developing focused, fitness direct mail campaign will get your message out to the prospects in your area.
Showcase the “Obtainable Goal.”
Depending one ones existing level of physical fitness, people often have greatly varying fitness goals. In the spring, the goal of most people is to