Spring is Another Great Time to Promote Your Health Club
As spring approaches, many people start setting goals to be in-shape for summer fun. It’s like the “Part 2” to their New Year Resolutions, or perhaps, “New Years Resolution: The Sequel”.
In many ways it’s the same mind set; change is in the air, so people feel the desire to visit a casino in Nevada or to change something about themselves. For some it’s a new hair-do, or a new hair style. Maybe a new wardrobe, or a new hobby. In the spring, people are looking for change.
That is where as a health club, your marketing needs to connect with people and present your gym as the “change that is needed”. By showcasing the benefits of living a healthy lifestyle, as well as the amenities that you have to offer which will enrich their experience, you can position yourself “top of mind” as the number one solution for change in their lives. Developing focused, fitness direct mail campaign will get your message out to the prospects in your area.
Showcase the “Obtainable Goal.”
Depending one ones existing level of physical fitness, people often have greatly varying fitness goals. In the spring, the goal of most people is to lose those pesky 10-20 pounds they put on in the winter so they can look good and feel good when the temperatures rise, and wardrobes become more skimpy.
To capitalize on this need in the market, many health clubs often go too far with their fitness marketing, showcasing a plethora of “hard body” models in their advertising. Though this may work in some niche markets, by and large, images of scantily clad hard body models alienate the general public and can be very intimidating. instead, the key is to use imagery that most members of the general public can relate too. Images that showcase a fit or fitness lifestyle with people that are healthy and active, but that are not too overly muscular or sexy. When someone views your ad, they should be able to realistically project themselves into the lifestyle photos that you are using.
It is important to note that you should not take this too far and feature a bunch of amateurish, poorly lit photos of run of the mill people. The idea is to show your target audience a “better lifestyle”, a lifestyle of fun and fitness that they can be part of if they join your health club. No one want to see images that look like something that they could take with their mobile phones. That’s too much reality, and reality is boring and mundane.
Later this month we will offer more tips to ramp up and execute a successful fitness direct mail campaign, including picking the right promotion, and how to get the most from your mailing routes.
Spring Fitness Marketing FAQ
Spring is an ideal time to advertise health club services, as many people are gearing up for summer and looking to get in shape. People may be more motivated to join a gym or health club during this time of year, making it a great opportunity to promote your services. You can target your advertising to people who are interested in weight loss or muscle building, or to those who simply want to get active and enjoy the outdoors. You can also take advantage of the warmer weather by hosting outdoor events or activities that draw attention to your health club. Spring is an excellent time to advertise health club services, as it gives you the opportunity to reach new customers while they are in the mindset of getting fit and healthy.
Spring is the perfect time to get back in shape, and a health club ad promotion can be a great way to motivate potential members. One idea is to offer a discounted membership rate for the first few months of the year. This encourages people who are looking to get fit to join sooner rather than later. Another option is to offer classes and seminars that focus on specific goals like weight loss or muscle building. This can give potential members an incentive to join the club while also helping them reach their goals. Finally, offering special discounts or promotions for referring friends and family can be a great way to increase membership and spread the word about the club. With the right combination of incentives and promotions, you can attract new members and keep your existing ones coming back for more.
Yes, people are definitely joining health clubs in the spring. As the weather gets warmer, more people are looking to get outdoors and get active. With the recent increase in health concerns due to the pandemic, many are choosing to join health clubs to get access to gyms, pools, and other amenities that aren’t available in the home. Additionally, many people are looking for ways to connect with friends and stay socially engaged, so health clubs are a great way for them to do this in a safe and socially distant way. With many health clubs offering special deals and discounts to attract new members, now is a great time to join a health club and get active this spring.
Yes, spring is a great time to promote group fitness classes. People are starting to think about getting into shape after the winter months, making it a perfect time to reach potential customers. Also, the warmer weather means that people are more likely to be outside and looking for new activities to do. Many people also use the spring as a time to set new goals and make a lifestyle change, so it’s a good opportunity to encourage people to start a fitness routine. In addition, many people take advantage of the warmer weather by exercising outdoors, making it an ideal time to promote outdoor fitness classes. With the right marketing strategy, spring can be the perfect time to get people excited about your group fitness classes.
