One of the questions I often see debated in Fitness Marketing is:
“What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?”
Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful operators built their thriving health club membership base on the back of direct mail marketing, and for good reason they stand by its merits. Then there is the breed of owner/operator that solely puts their trust in digital marketing, drawn to it for its real time manageability and flexible budgets.
At Members Today Health Club Marketing, we have been creating and executing some of the fitness industries most successful direct mail and digital promotions for thousands of clients in the US and Canada and we are always actively studying and comparing the response data of each media channel.
Our data supports the fact that direct mail and digital advertising both have their advantages in different areas, but they also share some common strengths. Definitively, the data reflects the fact that both digital marketing and direct mail marketing can a have a complimentary effect on each other, allowing marketers to optimize their digital mix and reach new prospects in all channels.