Strategies to Improve Health Club Member Retention
The new year is always an exciting time for health clubs, as they welcome in a new surge of members. It’s a great opportunity to bring in new members and increase revenue. However, this influx of new members often fades around the end of February, leaving the club with its usual crowd level. Research has […]
How to Market Group Fitness Classes
As a health club owner, marketing group fitness classes is essential for increasing your club membership base. When done correctly, marketing your classes can lead to increased membership numbers and a more profitable club. In this blog article, we’ll explore various strategies health club owners can use to effectively market their group fitness classes. From […]
Best Practices for Gym Marketing
Standing out from the competition and running offers with reduced cost-per-lead and higher conversion rates requires a combination of strategic marketing, creative messaging, and an understanding of customer needs. We have put together some ‘best practices” for health club marketing. With the right combination of strategy and technology, you can stand out from the competition […]
Tip to Increase Your Fitness Direct Mail Response Rate
For health club owners, successful marketing is one of the most important factors for boosting their bottom line. Direct mail is a powerful tool in the fitness marketing arsenal, but if your campaigns are not generating a strong response, it won’t be doing you any favors. With the right approach, you can improve your direct […]
Direct Mail and Digital Advertising can Work Together!
Direct mail marketing and digital advertising can be powerful tools for health clubs that want to reach potential customers. When used together, they can create an effective synergy that can generate more leads, sales, and brand loyalty. Direct mail is great for creating a sense of urgency and getting people to take action. It can […]
Data Privacy and Your Health Club
Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but health clubs must remain vigilant. Information collected via fitness marketing digital promos, such as […]
Marketing Your Gym on a Budget
When it comes to health club marketing, there is truth to adage that says, “you have to spend money to make money.” If your small gym is on a tight budget, this can be a big problem. We have put together some great low budget marketing ideas for small gym’s that get results. Email Marketing Email […]
Are You Worried About Your Competition?
The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas around your club with a mailer and some flyers, then hope that the leads […]
Boost Your Fitness Marketing with Online Reviews
The Power of Positive Reviews In this digital age, there is now a huge emphasis being placed on user reviews and they have become a huge part of fitness marketing. With major high profile review sites such as Google and Yelp just a click away, consumers are becoming more and more accustomed to checking online user […]
The Science of Direct Mail Marketing and Digital Marketing
Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful operators built their thriving health club membership base on the back of direct mail […]
