In this digital age, there is now a huge emphasis being placed on user reviews and they have become a huge part of fitness marketing. With major high profile review sites such as Google and Yelp just a click away, consumers are becoming more and more accustomed to checking online user reviews before making a purchase decision.
Data shows that 91% of consumers read online reviews before making a purchase, and 68% percent form an opinion after reading between one and six online reviews.
Yelp averages more than 178 million unique visitors every month, and a whopping 82% of consumers visit Yelp because they’re intending to make a purchase.
More often than not, reviews influence a consumer’s decision making and having a lack of reviews is almost as detrimental as having bad reviews. PLUS, not only will good online reviews help to convince people to join your gym, it helps you rank higher than your competition on local searches!
Another report states that Online reviews impact purchasing decisions for over 93% of consumers.
So how can your health club entice members to leave positive reviews that help improve your health club marketing?