Email marketing is a very inexpensive and effective way to market your health club. In fact, email marketing’s low cost and high ROI make it an essential tool for marketing any business. Consider these numbers:
- 92% of US adults use email, and 70% have used a coupon or discount from a marketing email in the past seven days.
- Constant Contact reports that for every $1 spend on email marketing, you can expect to earn $38 of revenue on average.
If you have not already started doing so, create opportunities on your health club’s website and other online touch points for members to opt-in to your gym’s mailings. These member contacts provide a great list to target with marketing emails promoting new products, special, or important events.