Fitness Marketing Samples

Data Privacy and Your Health Club

Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but health clubs must remain vigilant. Information collected via fitness marketing digital promos, such [...]

By |2021-12-14T16:00:46+00:00August 16th, 2021|Members Today News|

Are You Worried About Your Competition?

The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas around your club with a mailer and some flyers, then hope that the [...]

By |2021-12-14T16:18:26+00:00February 8th, 2021|Members Today News|

Boost Your Fitness Marketing with Online Reviews

In this digital age, there is now a huge emphasis being placed on user reviews and they have become a huge part of fitness marketing. With major high profile review sites such as Google and Yelp just a click away, consumers are becoming more and more accustomed to checking online user reviews before making [...]

By |2021-12-14T16:18:47+00:00October 29th, 2020|Members Today News|

The Science of Direct Mail Marketing and Digital Marketing

Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: "What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?" Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful operators built their thriving health club membership [...]

By |2021-04-16T15:54:42+00:00October 21st, 2020|Members Today News|
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