Digital marketing vs direct mail marketing

Best Practices for Gym Marketing

Standing out from the competition and running offers with reduced cost-per-lead and higher conversion rates requires a combination of strategic marketing, creative messaging, and an understanding of customer needs. We have put together some ‘best practices” for health club marketing. With the right combination of strategy and technology, you can stand out from the competition …

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direct mail marketing

The Science of Direct Mail Marketing and Digital Marketing

Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful operators built their thriving health club membership base on the back of direct mail …

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