Reach Vs. Frequency: Prioritizing Your Direct Mail Marketing Spend for Maximum Results
In the world of direct mail marketing, every dollar spent needs to yield maximum returns. Two critical components of any successful direct mail campaign are reach and frequency. Understanding the interplay between these elements is essential for optimizing your marketing budget and achieving the desired outcomes. In this article, we’ll delve deep into the dynamics […]
Reach Vs. Frequency: Prioritizing Your Direct Mail Marketing Spend for Maximum Results Read More »
