Charlotte Health Club Marketing Solutions
Helping gyms and studios in Charlotte thrive with smart, proven marketing strategies.
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Download our FREE Health Club Marketing Strategy Guide
This guide is packed with insights to help you create and execute an effective marketing strategy for your health club.
Inside, you’ll discover:
- Why Your Health Club Needs a Marketing Strategy
- How to Create a Marketing Strategy
- Marketing Strategy Essential Practices
Whether you are opening a new club or have an established club, this guide is your go-to resource. Download your copy now and start planning smarter, more effective marketing.
Drive More Leads and Convert Them Into New Members
Your health club’s growth starts with one thing: more leads. But leads that don’t convert aren’t worth much. At Members Today, we build campaigns that attract the right people and turn interest into action. Whether you’re running a neighborhood gym or a large fitness center, we help you guide new prospects into becoming loyal members.
Our approach is personal. We learn your goals and build a plan that reflects your brand. Every lead campaign is tracked, tested, and improved over time. The result? You see real growth and real people coming through your doors. That’s how we make sure your marketing works—by focusing on your bottom line.

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Drop your info, and we'll connect you with a fitness marketing expert. Or call us now to get started: 800-418-2055.
Claim Your Free Custom Report
Our expert will dive into your business and uncover where your potential new members are and how to reach them.
Boost Your Membership
With a personalized marketing plan designed for your goals, you could start welcoming new members!
Get Found with Local SEO for Gyms
In a competitive market like Charlotte, you need to show up when people search for gyms nearby. That’s where our Local SEO for Gyms comes in. We optimize your Google Business Profile, local citations, and website content so that your health club ranks higher in search results. More visibility means more traffic—online and at your front desk.
We also focus on keywords that match your services, not generic ones. Whether it’s “yoga classes in South End” or “24-hour gym in Uptown,” we match your offerings with how people actually search. That keeps your name in front of the folks who are already looking for what you provide.

Drive More Leads with Digital Marketing Solutions
Our health club digital marketing plans cover every angle—from Google Ads to social media to retargeting campaigns. We build ad funnels that get results without wasting your budget. Every click is tracked, every ad tested. And we tweak it all to get the best return on your investment.
We know Charlotte’s neighborhoods and how to reach the right people in each one. Want to target young professionals in NoDa? Families in Ballantyne? We’ve got the data and the experience to make it happen. It’s not just about ads—it’s about connecting your brand to your community.

Targeted Health Club Direct Mail
Sometimes, the best way to get attention is to go offline. Our targeted direct mail campaigns are designed to catch the eye and drive real action. From postcards with special offers to local newsletters, we help you reach households that are most likely to join your gym.
We use demographic and behavioral data to create mailing lists that actually work. No guessing. Just smart targeting that puts your message in the right hands. And because everything’s measurable, you’ll know exactly how many leads come from each campaign. That’s The Best kind of marketing—clear, consistent, and proven.


Receive A FREE Month of Google Ad Management!
- Google Search Ads
- Display Ads
- Remarketing Ads
Contact Us Today and find out how you can receive an entire month of Google Ad Management for FREE!
Omnichannel Approach for Health Club Marketing
No single tactic works on its own. That’s why we use an omnichannel approach—combining digital, direct mail, SEO, email, and more into one smooth strategy. Every channel supports the others. Your message stays consistent. Your brand becomes familiar. And your prospects stay engaged from first glance to final signup.
This approach to Marketing for Health Clubs is what sets us apart. It helps you stay top of mind with your audience whether they’re scrolling through social media, opening their mailbox, or searching for nearby gyms. It all works together to drive more leads and more members into your facility.


The Fitness Community in Charlotte, NC
Charlotte has a strong and growing fitness culture. From cycling studios in Plaza Midwood to boxing gyms in South End, the city is full of energy and movement. It’s not just about exercise—it’s about community. People here want to belong to something that helps them feel stronger and live better.
At Members Today, we’ve worked with dozens of gyms and studios in the Charlotte area. We understand the rhythms of the city—when new members are most active, what drives signups, and what local marketing works best. We take that insight and turn it into strategy, so your gym becomes part of Charlotte’s vibrant fitness story.

Why Choose Members Today for Marketing for Health Clubs
We don’t offer cookie-cutter marketing plans. We build smart, flexible campaigns that help your fitness business grow. We know what works in Charlotte because we’re deep in the data, the trends, and the local community. From direct mail to SEO, from leads to conversions, we’re by your side.
With Members Today, you’ll get more than a service. You’ll get a partner who wants to see your club succeed. Whether you’re just starting out or looking to break through a plateau, we’ll bring you the best strategies and real results. Ready to grow? Let’s talk.
You Could be Our Next Fitness Marketing Success Story!
Take a Look at What Our Clients are Saying….



Middleburg Martial Arts2020-10-21Trustindex verifies that the original source of the review is Google. Great marketing material! Thank you ! Sandra Gibson2020-10-21Trustindex verifies that the original source of the review is Google. Absolutely superb business, Great people. excellent results Betty Landis2020-10-21Trustindex verifies that the original source of the review is Google. I have been working with Members Today for the past 2 years and they have nailed our mailer every month. I give them our idea/thoughts and they take it to the next level. Always professional and helpful. Dennis Holcom2020-10-21Trustindex verifies that the original source of the review is Google. Amazing customer service. Members Today always delivers. SWAT55442020-10-21Trustindex verifies that the original source of the review is Google. They have always been very accommodating and responsive. Would definitely recommend. Gary Mirsky2020-10-21Trustindex verifies that the original source of the review is Google. As a an owner of Emerald Coast Fitness, Two Golds Gyms on the Gulf Coast of Florida and founder and CEO of Proclub Management Group, I have worked with Members Today for over ten years and have always made them a cornerstone when developing and executing my month and annual marketing plans. The are a dream to work with and unlike many other marketing companies they are ultra responsive and professional. Love these guys and would highly recommend. Sunrise Taekwondo2020-10-21Trustindex verifies that the original source of the review is Google. We have used Member's today for as long as I can remember, at least 9 years now. Their product is professional, their staff follow up with us and always check in to see how we are. I have never had an issue with our mailers or timing, they even manage to get things out last minute when I've waited too long! You won't regret working with them. Mike Prosnick2020-10-20Trustindex verifies that the original source of the review is Google. Members Today has a TEAM of professionals that know the market and help you GROW the business as a partner not just a vendor. JAM! Justin Fouse2020-10-20Trustindex verifies that the original source of the review is Google. Adam and the Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. Not only have I received excellent service over the years with Members Today but I have built some great friendships. Give them a shot and you won't ever leave! Christin Toll2020-10-20Trustindex verifies that the original source of the review is Google. We have worked with Member's Today for many years and they have always done great work at a great price for us!