A Record Percentage of Americans Had a Fitness Facility Membership in 2024

people on treadmill

In 2024, the fitness industry hit an incredible milestone—one in four Americans belonged to a gym, studio, or fitness center. At Members Today, we see that as more than just a stat. It’s proof that health clubs are thriving, and that Fitness Marketing matters now more than ever. The Fitness Industry Is Thriving—And Growing Fast […]

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