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Back-to-School Promotions for Martial Arts Schools
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The Importance of Back-to-School Promotions for Martial Arts Schools
Back-to-school promotions are more than just discounts or special offers. They’re a chance to showcase the unique benefits of your martial arts school. Parents want activities that help their kids grow, and martial arts teaches life skills like respect, perseverance, and self-control. By highlighting these qualities, your school can resonate with families looking for more than just an after-school hobby.
A well-planned promotion can also give your school a competitive edge. Whether it’s through martial arts direct mail, martial arts digital marketing, or Google search ads, having the right message in the right place can drive traffic and generate leads. Back-to-school is a small window of opportunity, but it can yield big results with the right strategy.

6 Steps to a Successful Back-to-School Martial Arts Campaign
A successful back-to-school campaign requires creativity, planning, and execution. Let’s break it down into six steps to ensure you’re maximizing your efforts. Each step builds on the last, creating a seamless experience for potential students and their families.
Define Your Goals and Audience
Before diving into any campaign, know what you want to achieve. Are you looking to increase enrollments, promote a special event, or grow awareness for your school? Clearly defined goals will guide every decision you make. Equally important is understanding your audience. Parents are the primary decision-makers, but kids often influence their choices. Highlight benefits that matter to both groups. For parents, focus on safety, discipline, and character development. For kids, emphasize fun, friendship, and exciting activities.
Offer Irresistible Promotions
Promotions like free trial classes, discounted memberships, or back-to-school bundles can grab attention and entice families to take action. Be specific and time-limited to create urgency. For example, “Sign up by September 15th and get your first month free!” or “Enroll now to receive a free uniform and gear package.” These offers not only attract new students but also make them feel valued right from the start.
Leverage Martial Arts Direct Mail
In a digital age, direct mail still has power. A well-designed postcard or flyer can stand out in a mailbox and create a personal touch. Use bold visuals, simple messaging, and a clear call-to-action. Highlight your back-to-school promotions with bright, attention-grabbing colors and testimonials from current students or parents. Include contact details and a QR code that links to your website or an online sign-up form for convenience.
Optimize Your Online Presence
Your website and social media profiles are often the first impression potential students have of your school. Make sure your website is updated with clear information about your back-to-school promotions, class schedules, and contact details. Invest in SEO for martial arts schools to ensure your school ranks high in local searches. Use keywords like “Martial arts back-to-school promotions” and “martial arts classes near me” to attract families actively searching for these services.
Run Targeted Google Search Ads
Google search ads can put your school at the top of search results when parents look for back-to-school activities. Use specific keywords like “martial arts for kids” or “back-to-school martial arts deals.” Set up location-based targeting to reach families in your area. Include a compelling headline, a brief description of your offer, and a direct link to your sign-up page. Ads are a quick way to generate leads and fill your classes.
Follow Up With Leads
Once leads come in, don’t let them go cold. A strong follow-up process is key to turning inquiries into enrollments. Reach out through email, phone calls, or text messages to answer questions and encourage them to take the next step. For example, after someone signs up for a free trial class, send a friendly reminder about what to expect and a follow-up message to gather feedback. Building a personal connection helps foster trust and loyalty.
The Role of Digital Marketing in Back-to-School Promotions
Digital marketing is an essential tool for martial arts schools during the back-to-school season. Platforms like social media, email marketing, and online advertising allow you to connect with families where they spend most of their time. By using martial arts digital marketing strategically, you can amplify your reach and build lasting relationships.
Combining digital efforts with martial arts direct mail ensures you’re reaching families both online and offline. A multi-channel approach increases your chances of staying top-of-mind when parents are ready to make a decision.

- Best Lead Targeting
- Best ROI Tracking
- Best Promotions!
“We have used Member’s today for as long as I can remember, at least 9 years now. Their product is professional, their staff follow up with us and always check in to see how we are. I have never had an issue with our mailers or timing, they even manage to get things out last minute when I’ve waited too long! You won’t regret working with them.”
Sunrise Taekwondo
Why Choose Members Today for Your Back-to-School Martial Arts Advertising?
At Members Today, we specialize in helping martial arts schools grow. Our team understands the unique challenges you face and offers tailored solutions to meet your needs. Whether it’s crafting effective martial arts direct mail, running Google search ads, or optimizing SEO for martial arts schools, we’ve got you covered.
We don’t just create campaigns—we build partnerships. Your success is our success, and we’re dedicated to delivering measurable results. With years of experience and a proven track record, Members Today is the trusted partner you need for your back-to-school promotions.

Check out What Our Martial Arts Marketing Clients are Saying…
Middleburg Martial Arts2020-10-21 Great marketing material! Thank you ! Sandra Gibson2020-10-21 Absolutely superb business, Great people. excellent results Betty Landis2020-10-21 I have been working with Members Today for the past 2 years and they have nailed our mailer every month. I give them our idea/thoughts and they take it to the next level. Always professional and helpful. Dennis Holcom2020-10-21 Amazing customer service. Members Today always delivers. SWAT55442020-10-21 They have always been very accommodating and responsive. Would definitely recommend. Gary Mirsky2020-10-21 As a an owner of Emerald Coast Fitness, Two Golds Gyms on the Gulf Coast of Florida and founder and CEO of Proclub Management Group, I have worked with Members Today for over ten years and have always made them a cornerstone when developing and executing my month and annual marketing plans. The are a dream to work with and unlike many other marketing companies they are ultra responsive and professional. Love these guys and would highly recommend. Sunrise Taekwondo2020-10-21 We have used Member's today for as long as I can remember, at least 9 years now. Their product is professional, their staff follow up with us and always check in to see how we are. I have never had an issue with our mailers or timing, they even manage to get things out last minute when I've waited too long! You won't regret working with them. Mike Prosnick2020-10-20 Members Today has a TEAM of professionals that know the market and help you GROW the business as a partner not just a vendor. JAM! Justin Fouse2020-10-20 Adam and the Members Today team have been instrumental in targeting the customers that we want while helping us better understand our marketplace. Not only have I received excellent service over the years with Members Today but I have built some great friendships. Give them a shot and you won't ever leave! Christin Toll2020-10-20 We have worked with Member's Today for many years and they have always done great work at a great price for us!
Martial Arts Marketing FAQ
They attract families searching for structured, confidence-building activities during a time when parents are planning extracurriculars.
It increases your visibility, engages your audience, and drives traffic to your website and classes.
It’s the process of optimizing your online content to rank higher in search engines, making it easier for local families to find you.
Direct mail is a tangible, personal way to reach families and promote your offers effectively.
Consumers respond to direct mail differently than digital marketing.
- 79% of consumers are likely to act on direct mail immediately, versus 45% with email or digital marketing.
- Direct mail has been shown to be far more persuasive than digital media, with a 20% higher motivation response rate than digital marketing.
In particular, solo direct mail postcards have a high rate of success in local markets. The solo nature of auto service postcards stands out in the mail and gets the attention of the consumer immediately and your promotion is delivered directly to your defined target audience.
Our team at Members Today can guide you through the process or manage the campaign for you to maximize results.
Start at least two months in advance to ensure everything is in place and running smoothly.