We Mailed 15,000 Postcards. How Long Should We Wait Before Judging the Campaign?
1. Client Question “We mailed 15,000 postcards to households around our gym. The cards have been out for about a week, but we haven’t seen the response we expected. How long should we wait before deciding whether the campaign worked?” That is a question we hear often. Direct mail feels very tangible because you know […]
Should I Mail to Every Household Within Five Miles of My Gym?
1. Client Question “We are planning a direct mail campaign for our gym, and there are roughly 22,000 households within five miles of the club. Should we just mail to all of them, or should we narrow the list?” This is a common question because a radius sounds like the easiest way to define a […]