We Mailed 15,000 Postcards. How Long Should We Wait Before Judging the Campaign?

1. Client Question “We mailed 15,000 postcards to households around our gym. The cards have been out for about a week, but we haven’t seen the response we expected. How long should we wait before deciding whether the campaign worked?” That is a question we hear often. Direct mail feels very tangible because you know […]

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