It’s no secret that New Year’s is the most important time of the year for fitness marketing and health clubs. It’s the time of year when club owners look forward to filling their clubs with new members and beefing up their EFT’s. It’s the time of the year when the marketplace if filled with eager new prospective clients, hoping to find a health club that will help them transform their body for the new year and burn off those extra holiday pounds.
It is also the time of year when the marketplace is flooded with advertising and messaging focused on weight loss, making a new start, and fulfilling New Year’s Resolutions. These messages do strike a nerve with most people in the marketplace, but with so much competition, it can be very difficult for a Fitness Gym or Health Club to stand out and grab the attention of those that are looking to lose weight.
So, that begs the question; what is your health clubs strategy for the new year? You have a few choices.
1. Aggressively attack the market with a media mix.
2. Grass Roots attack with Direct Mail, Gorilla Marketing, and Referral