What is Churn Rate?
Churn rate measures how many members leave your gym during a given period. It’s a vital metric for understanding member retention.
How Churn Rate Works
Analytics track cancellations or inactive memberships over time. A high churn rate signals the need for stronger retention strategies.
Benefits of Churn Rate Analysis
- Identifies retention issues early
- Helps refine member experience and engagement
- Increases long-term revenue through better retention
Members Today for Fitness Marketing that Works
We design marketing campaigns that lower churn and keep members loyal. Members Today focuses on building long-term relationships for your gym.