What is Email Marketing?

Email marketing is the practice of sending targeted messages straight to your members’ inboxes. For gyms, it’s often used to share class updates, seasonal promotions, and member success stories.

How Email Marketing Works

You build an email list of current and potential members, then send them personalized campaigns. This could include offers like “Join now and get your first month free” or reminders about personal training packages.

Benefits of Email Marketing

  • Keeps members informed about schedules and events
  • Drives sign-ups for classes and special promotions
  • Builds loyalty by staying connected outside the gym

Members Today for Fitness Marketing that Works

We design email campaigns that turn opens into memberships. Members Today helps gyms send the right message at the right time to boost sign-ups and engagement.

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