What is a Marketing Channel?
A marketing channel is the platform or pathway you use to reach members. Common channels for gyms include social media, direct mail, email, and SEO.
How a Marketing Channels Work
Each channel delivers your message differently—direct mail reaches homes, social media engages online, and email connects directly with inboxes. Gyms often use multiple channels for maximum impact.
Benefits of Marketing Channels
- Expands reach through multiple touchpoints
- Strengthens engagement with prospects and members
- Boosts sign-ups by meeting people where they are
Members Today for Fitness Marketing that Works
We combine digital and direct marketing channels for a powerful fitness marketing mix. Members Today ensures your gym gets noticed across every platform.