Fitness Marketing Mistakes You Might Be Making & How to Avoid Them
Identify Mistakes Before They Happen! Marketing your fitness business isn’t just about getting your name out there—it’s about connecting with people in a way that inspires them to take action. Whether you run a gym, martial arts studio, or boutique training facility, your marketing strategy is either helping you grow or holding you back. At […]
Successful Strategy for New Movers Campaigns
In 2023, more than 28 million Americans packed up and moved. That shift generated over $97 billion for the moving industry. Behind each of those moves is a person or family starting a new chapter—finding new grocery stores, doctors, coffee shops, and yes, new gyms and fitness studios. If you own or manage a fitness […]
How Inbound Links Can Impact SEO Optimization for Health Clubs
Inbound links are the unsung heroes behind successful SEO Optimization for Health Clubs. They’re the quiet votes of confidence that tell Google your website matters — that your content is useful, credible, and worth sharing. When other websites link back to yours, it signals trust. And in the world of SEO Optimization, trust equals visibility. […]
How to Market a New Gym: Proven Strategies That Fill Your Club Fast
Opening a new gym is exciting. It’s a chance to build something that motivates people to move, grow stronger, and feel better about themselves. But even the most advanced facility won’t succeed without the right audience knowing you’re there. Marketing isn’t just about selling memberships—it’s about telling your story and creating a connection with your […]
Marketing Campaigns to Help Gyms Boost Memberships Over the Holidays
The holiday season is one of the best times for gyms and fitness centers to grow memberships. People are surrounded by parties, big meals, and sweet treats, but at the same time they’re more aware of their health. Many feel the need to balance indulgence with healthier habits. The idea of “starting fresh” before January […]
Members Today Wins “Spotlight Award” for Best Health Club Marketing Company 2025
At Members Today, we’re proud to share some exciting news. We’ve been honored with the Spotlight Award from Meritus Honors, naming us the Best Health Club Marketing Company of 2025. This recognition means a lot to our team because it highlights the work we’ve done to help health clubs, gyms, and martial arts studios thrive […]
Tips to Overcome Gym Membership Seasonality
At Members Today, we understand the ups and downs that come with running a fitness center. One minute your classes are packed, and the next you’re wondering where everyone went. Seasonality plays a big role—January is hot with resolution-makers, while summer and the holidays can leave your gym feeling empty. But slow seasons aren’t a […]
Fall Fitness Promotions to Attract New Members
Fall is one of the best times of year to connect with your audience and boost gym memberships. Between students heading back to school and folks settling into new routines, there’s fresh energy in the air—and it’s the perfect time to tap into it. At Members Today, we help health clubs and studios take advantage […]
AI Tools and Social Media Platforms Are Quickly Replacing Google Search
What used to be a simple Google search is now turning into a chat with AI or a scroll through social media. For fitness centers and martial arts studios, that shift means your digital strategy has to adjust—fast. How We Search Is Changing For years, Google was the go-to place for just about anything—directions, reviews, […]
10 Summer Health Club Marketing Ideas for 2025
Summer is the season to show up strong. For health clubs, it’s the sweet spot between New Year’s resolution drop-offs and the fall back-to-school rush. This is your time to connect, inspire, and grow your membership base while people are active, outside, and thinking about how they look and feel. At Members Today, we help […]