Are You Worried About Your Competition?
The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas around your club with a mailer and some flyers, then hope that the leads […]
Boost Your Fitness Marketing with Online Reviews
The Power of Positive Reviews In this digital age, there is now a huge emphasis being placed on user reviews and they have become a huge part of fitness marketing. With major high profile review sites such as Google and Yelp just a click away, consumers are becoming more and more accustomed to checking online user […]
The Science of Direct Mail Marketing and Digital Marketing
Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful operators built their thriving health club membership base on the back of direct mail […]
Ultimate Guide to Fitness Marketing
Why is Fitness Marketing Unique? Let’s face it, most people just do not enjoy working out. In fact, only 20% of the US population meet or exceed physical activity guidelines. Simply put, most people in the US would rather spend their evenings chilling at home eating pizza and watching TV, rather than eating a salad […]
Is Your Health Club Poised for a Spring BREAKout?
Spring is Another Great Time to Promote Your Health Club As spring approaches, many people start setting goals to be in-shape for summer fun. It’s like the “Part 2” to their New Year Resolutions, or perhaps, “New Years Resolution: The Sequel”. In many ways it’s the same mind set; change is in the air, so […]
Back to School Martial Arts Direct Mail
Back-to-School Martial Arts Marketing It’s time for back to school, so it’s time to start filling your martial arts classes with new students! This time of year, the most pressing issue on the minds of most parents is ensuring that their child will be equipped for success in the coming school year. Every parent has […]
Get New Members BEFORE Summer!
It’s that time of year again. it’s late Spring, and most people are scrambling to get their bodies in shape for summer. Whether it is to look good in new swimsuit, or just feel better so they can enjoy an active summer, men and women are trying to shed unwanted pounds. But as we all […]
Fitness Direct Mail – New Years Means New Members!
It’s no secret that New Year’s is the most important time of the year for fitness marketing and health clubs. It’s the time of year when club owners look forward to filling their clubs with new members and beefing up their EFT’s. It’s the time of the year when the marketplace if filled with eager new prospective […]
5 Tips for Creating a Successful Direct Mail Campaign
Creating a successful fitness direct mail campaign can be a complicated process. There are many factors to be considered that can affect the success of your mail piece. So, before you lock yourself in your basement office and sit down with your favorite piece of outdated “layout” software, here are 5 key points to consider. […]
Back to School is Martial Arts Season
The Back-to-School season is the very best time of the year for martial arts studios to advertise. Promotions that outline the benefits of martial arts and how they improve children’s success in school are very successful and get the attention of parents. The beginning of the school year is when parents get in the mindset […]
