Why Stand-Alone Postcard Mailers Outperform Coupon Book Mailers for Health Clubs
A Major Challenge for Health Clubs Health club owners have no shortage of ways to place an offer in someone’s mailbox. The real question is whether the offer will get noticed, understood, and acted on. Coupon book mailers can look appealing because several businesses share the printing and postage expense. Your club receives a small […]
Health Club Marketing Holiday Promotions That Work
Holiday promotions are nothing new in the fitness industry. Most health clubs have run some version of a New Year membership special, summer promotion, Black Friday deal, or “no enrollment fee” offer. The problem isn’t that gyms aren’t running promotions. It’s that many promotions don’t give people a strong enough reason to act. We see […]
Gym Promotions for the December Holiday Season
December is an interesting month for health clubs. Some members are taking time off from their regular workout routines, families are busy with holiday activities, and plenty of people are telling themselves they will get serious about fitness after the new year. For gym owners, that can make December feel like a difficult month to […]