IMPORTANT NOTICE:
The Federal Government is allowing us to access a direct portal to communicate with every resident in your area.
Ads sent via this portal are showing incredible results:
High Delivery Rate
90% of ads are viewed by residents compared to just 20-30% of emails. People notice and engage with physical mail.
High Response Rate
A response rate of 4.9% for prospect lists, outperforming digital channels by a wide margin.
High ROI
Highest ROI across all mediums at 400%, followed by SMS (102%), email (93%), and paid search (88%)
What is the incredibly powerful communication portal? It’s called a mailbox.
Why Health Clubs Should Embrace This...
Health clubs are seeing powerful results when they embrace direct mail marketing. It’s no surprise why—direct mail grabs attention in ways digital ads can’t. A beautifully designed postcard or flyer lands directly in someone’s hands. It’s physical, personal, and hard to ignore. People are inundated with emails and social media ads, but their mailbox remains a trusted and less cluttered space.
Direct mail marketing lets you target your ideal audience with pinpoint accuracy. Members Today specializes in helping health clubs zero in on local communities, ensuring that the message reaches potential members within driving distance. Whether you’re promoting a grand opening, special membership offers, or fitness classes, direct mail is the way to stand out and spark interest.
When paired with fitness marketing strategies, direct mail becomes even more effective. At Members Today, we’ve perfected the art of combining engaging visuals and strong calls to action to get results. From eye-catching designs to compelling offers, every piece we create is designed to turn interest into action. The personal touch of a mailpiece builds a connection that inspires trust and drives memberships.
The Science Behind Fitness Advertising That Works
Gym advertising thrives on emotion and trust. Direct mail excels at building both. When potential members see your ad in their mailbox, they feel valued. A personalized offer addressed directly to them feels genuine, unlike the impersonal nature of many digital ads. The tactile experience of holding a physical ad reinforces credibility and creates an emotional connection.
Scientific studies also show that people engage differently with physical media. Direct mail triggers stronger neural responses, which means your fitness advertising is more likely to be remembered. When you include clear incentives—like a free week of classes or a discounted membership—your message not only sticks but motivates action.
At Members Today, we focus on creating fitness marketing campaigns that speak to what people care about most: health, wellness, and community. By showcasing your club’s unique benefits and using proven messaging techniques, we help you attract and retain members. Direct mail is your secret weapon to connect with people in a way that’s personal and effective.
How Members Today Makes Direct Mail Marketing Easy
We know you’re busy running your club. That’s why Members Today takes the stress out of direct mail marketing. From start to finish, we handle everything. Our team works closely with you to design eye-catching mailers that align with your branding. We’ll also help craft offers and messages that resonate with your target audience. You get to focus on what you do best—helping people stay fit—while we handle the marketing.
Our process includes targeting the right people, printing, and mailing your campaigns. Using advanced data tools, we ensure your message reaches the right households. Whether you’re trying to win back former members, reach new prospects, or promote a seasonal offer, we’ve got you covered.
The results speak for themselves. Health clubs that partner with Members Today see higher membership rates and increased engagement. We’ve made direct mail marketing easy, effective, and stress-free. Your success is our priority, and we’re here to help you achieve it.
FAQ
While direct mail may have a higher upfront cost, it delivers a better ROI and higher response rates, making it cost-effective in the long run.
We use advanced data tools to identify and target households within your ideal demographic and geographic area.
Yes, we include tracking options such as unique promo codes or QR codes to measure response rates and conversions.
Offers like free trials, discounted memberships, or referral incentives tend to perform well with direct mail marketing.
Typically, campaigns can be designed, printed, and mailed within 2-3 weeks.
