Fitness Marketing Blog

Opening a new gym is exciting. It’s a chance to build something that motivates people to move, grow stronger, and feel better about themselves. But even the most advanced facility won’t succeed without the right audience knowing you’re there. Marketing isn’t

Inbound links are the unsung heroes behind successful SEO Optimization for Health Clubs. They’re the quiet votes of confidence that tell Google your website matters — that your content is useful, credible, and worth sharing. When other websites link back to

At Members Today, we’re proud to share some exciting news. We’ve been honored with the Spotlight Award from Meritus Honors, naming us the Best Health Club Marketing Company of 2025. This recognition means a lot to our team because it highlights

The holiday season is one of the best times for gyms and fitness centers to grow memberships. People are surrounded by parties, big meals, and sweet treats, but at the same time they’re more aware of their health. Many feel the

In 2023, more than 28 million Americans packed up and moved. That shift generated over $97 billion for the moving industry. Behind each of those moves is a person or family starting a new chapter—finding new grocery stores, doctors, coffee shops,

Identify Mistakes Before They Happen! Marketing your fitness business isn’t just about getting your name out there—it’s about connecting with people in a way that inspires them to take action. Whether you run a gym, martial arts studio, or boutique training

In 2024, the fitness industry hit an incredible milestone—one in four Americans belonged to a gym, studio, or fitness center. At Members Today, we see that as more than just a stat. It’s proof that health clubs are thriving, and that

Fall is one of the best times of year to connect with your audience and boost gym memberships. Between students heading back to school and folks settling into new routines, there’s fresh energy in the air—and it’s the perfect time to

At Members Today, we understand the ups and downs that come with running a fitness center. One minute your classes are packed, and the next you’re wondering where everyone went. Seasonality plays a big role—January is hot with resolution-makers, while summer

At Members Today, we’ve helped thousands of fitness businesses grow their member base with proven, no-nonsense strategies. Selling memberships isn’t just about flashy promotions—it’s about building real connections and guiding people to take the first step toward a healthier life. Whether

At Members Today, we get it—owning or managing a gym isn’t just about workouts and weights. It’s about keeping your space full of energy, helping people live healthier lives, and growing your community one member at a time. The challenge? Getting

Budget gyms are everywhere. They’re cheap, flashy, and hard to miss. From massive banners offering $10/month memberships to commercials that promise you everything for almost nothing, the competition can feel overwhelming. But here’s the truth: your local gym still has the