What is CTR (Clickthrough Rate)?

CTR measures the percentage of people who click on an ad or link after seeing it. It’s a quick way to see how engaging your message is.

How CTR Works

Analytics divide the number of clicks by the number of impressions. This shows the effectiveness of your headlines, calls-to-action, and design.

Benefits of CTR

  • Measures how well ads capture attention
  • Helps refine messaging for better performance
  • Drives more traffic to your gym’s website or offers

Members Today for Fitness Marketing that Works

We design high-performing ads that increase CTR and engagement. Members Today makes sure your campaigns stand out and get clicks.

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