Fitness Marketing Samples
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What is Customer Lifetime Value?

Customer Lifetime Value (CLV) estimates the total revenue a member brings during their time with your gym. It’s a key metric for long-term business planning.

How Customer Lifetime Value Works

CLV is calculated using average spend, visit frequency, and retention length. Gyms use it to understand the value of keeping members loyal.

Benefits of Customer Lifetime Value

  • Shows the financial impact of member loyalty
  • Reduces focus on costly new acquisition
  • Guides investment in retention programs

Members Today for Fitness Marketing that Works

We help gyms raise CLV through retention-driven marketing strategies. Members Today focuses on building lasting member relationships.

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