What is Market Segmentation?
Market segmentation divides your audience into smaller groups based on shared traits. For gyms, this might mean separating young professionals from seniors or beginners from advanced athletes.
How Market Segmentation Works
Data such as age, fitness goals, and location is used to create groups. Each group receives marketing tailored to its unique needs—like promoting high-intensity classes to younger audiences and wellness programs to older ones.
Benefits of Market Segmentation
- Personalizes marketing for better engagement
- Improves class participation by targeting interests
- Builds stronger relationships with diverse groups
Members Today for Fitness Marketing that Works
We help gyms use market segmentation to deliver personalized campaigns. Members Today ensures every group feels seen and motivated to join.