What is a Marketing Funnel?
A marketing funnel maps the journey people take from first hearing about your gym to becoming loyal members. It’s broken into stages like awareness, consideration, and decision.
How a Marketing Funnel Works
Gyms guide prospects with different content at each stage. For example, a blog post might attract awareness, a free pass builds consideration, and a sign-up offer drives decision.
Benefits of a Marketing Funnel
- Organizes campaigns around member decision-making
- Improves lead nurturing and conversion rates
- Helps identify where prospects drop off
Members Today for Fitness Marketing that Works
We design marketing funnels that move prospects from awareness to sign-up. Members Today ensures your gym supports members at every step of their journey.