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What is ROAS?

ROAS (Return on Ad Spend) measures how much revenue your gym earns compared to what you spend on ads. It’s a key metric for campaign performance.

How ROAS Works

If you spend $500 on ads and bring in $2,000 in new memberships, your ROAS is 4:1. Tracking this helps gyms know which campaigns are profitable.

Benefits of ROAS

  • Shows which campaigns generate the most revenue
  • Helps optimize future ad budgets
  • Increases accountability for marketing investments

Members Today for Fitness Marketing that Works

We track and optimize every ad to maximize your ROAS. At Members Today, we make sure your marketing dollars turn into measurable revenue. Contact us today to improve your ad spend efficiency and grow your memberships.

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