Tip to Increase Your Fitness Direct Mail Response Rate
For health club owners, successful marketing is one of the most important factors for boosting their bottom line. Direct mail is a powerful tool in the fitness marketing arsenal, but if your campaigns are not generating a strong response, it won’t be doing you any favors. With the right approach, you can improve your direct […]
Direct Mail and Digital Advertising can Work Together!
Direct mail marketing and digital advertising can be powerful tools for health clubs that want to reach potential customers. When used together, they can create an effective synergy that can generate more leads, sales, and brand loyalty. Direct mail is great for creating a sense of urgency and getting people to take action. It can […]
Data Privacy and Your Health Club
Any businesses that collects employee and client information has an obligation under federal and state law to take the proper measures to keep that information safe and secure. It has become increasingly difficult to protect sensitive information from data breaches, but health clubs must remain vigilant. Information collected via fitness marketing digital promos, such as […]
Marketing Your Gym on a Budget
When it comes to health club marketing, there is truth to adage that says, “you have to spend money to make money.” If your small gym is on a tight budget, this can be a big problem. We have put together some great low budget marketing ideas for small gym’s that get results. Email Marketing Email […]
Are You Worried About Your Competition?
The Fitness Marketing Landscape Over the past 10 years fitness marketing has gone through many changes. 10 years ago, generating foot traffic and attracting new members was a much more turnkey process. Come up with a good promotion, target the areas around your club with a mailer and some flyers, then hope that the leads […]
Boost Your Fitness Marketing with Online Reviews
The Power of Positive Reviews In this digital age, there is now a huge emphasis being placed on user reviews and they have become a huge part of fitness marketing. With major high profile review sites such as Google and Yelp just a click away, consumers are becoming more and more accustomed to checking online user […]
The Science of Direct Mail Marketing and Digital Marketing
Direct Mail Marketing or Digital Marketing? One of the questions I often see debated in Fitness Marketing is: “What works better, Fitness Direct Mail Marketing or Fitness Digital Marketing?” Each side of the issue has its fervent supporters. Many of the fitness marketing industries most successful operators built their thriving health club membership base on the back of direct mail […]
Ultimate Guide to Fitness Marketing
Why is Fitness Marketing Unique? Let’s face it, most people just do not enjoy working out. In fact, only 20% of the US population meet or exceed physical activity guidelines. Simply put, most people in the US would rather spend their evenings chilling at home eating pizza and watching TV, rather than eating a salad […]
Is Your Health Club Poised for a Spring BREAKout?
Spring is Another Great Time to Promote Your Health Club As spring approaches, many people start setting goals to be in-shape for summer fun. It’s like the “Part 2” to their New Year Resolutions, or perhaps, “New Years Resolution: The Sequel”. In many ways it’s the same mind set; change is in the air, so […]
Back to School Martial Arts Direct Mail
Back-to-School Martial Arts Marketing It’s time for back to school, so it’s time to start filling your martial arts classes with new students! This time of year, the most pressing issue on the minds of most parents is ensuring that their child will be equipped for success in the coming school year. Every parent has […]